# Ep. 30 | Arduino Goes Pro: Disrupting the World of Automation

- Show: [Moore's Lobby](https://hardwarepodcasts.com/podcast/moores-lobby)
- Published: 2021-09-21
- Length: 57m
- Episode: 3
- Page: https://hardwarepodcasts.com/podcast/moores-lobby/2021-09-21-ep-30-arduino-goes-pro-disrupting-the-world-of-automation
- Listen: https://www.allaboutcircuits.com/podcast/arduino-goes-pro-disrupting-the-world-of-automation

## Summary

Arduino co-founder Massimo Banzi explains the company's strategic shift from a hobbyist prototyping tool to a provider of scalable hardware for industrial automation, highlighting products like the Portenta and Portenta Machine Control. He discusses the evolution of the Arduino IDE from a simple Java-based interface to a modern, cloud-enabled ecosystem supporting low-code development and edge AI. Banzi also addresses the challenges of counterfeit clones, the definition of a 'professional engineer' in the context of accessible technology, and the historical origins of the Arduino name and shield ecosystem.

## Chapters

- [1:18](https://hardwarepodcasts.com/podcast/moores-lobby/2021-09-21-ep-30-arduino-goes-pro-disrupting-the-world-of-automation#t=78) Arduino's Origin and Mission
- [6:39](https://hardwarepodcasts.com/podcast/moores-lobby/2021-09-21-ep-30-arduino-goes-pro-disrupting-the-world-of-automation#t=399) Adoption by Professionals and Industry
- [13:18](https://hardwarepodcasts.com/podcast/moores-lobby/2021-09-21-ep-30-arduino-goes-pro-disrupting-the-world-of-automation#t=798) Industrial Automation and Ruggedness
- [19:18](https://hardwarepodcasts.com/podcast/moores-lobby/2021-09-21-ep-30-arduino-goes-pro-disrupting-the-world-of-automation#t=1158) The Portenta Platform and Edge AI
- [39:02](https://hardwarepodcasts.com/podcast/moores-lobby/2021-09-21-ep-30-arduino-goes-pro-disrupting-the-world-of-automation#t=2342) Evolution of the IDE and CLI
- [45:11](https://hardwarepodcasts.com/podcast/moores-lobby/2021-09-21-ep-30-arduino-goes-pro-disrupting-the-world-of-automation#t=2711) Low-Code Trends and Future Directions
- [53:38](https://hardwarepodcasts.com/podcast/moores-lobby/2021-09-21-ep-30-arduino-goes-pro-disrupting-the-world-of-automation#t=3218) Clones, Counterfeits, and IP

## Topics

- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)

## Most relevant to

companies scaling up

## Mentioned

- Arduino (company)
- Portenta (product)
- Portenta Machine Control (product)
- Arduino IDE (tool)
- ESP32 (chip)
- ESP8266 (chip)
- TensorFlow Lite Micro (tool)
- Industrial Shields (company)
- Seeed Studio (company)
- Wiring (product)
- Arduino Mega (product)
- BLE 33 (product)

## Related episodes from other shows

- [Arduino's Invisible Touch with Massimo Banzi](https://hardwarepodcasts.com/podcast/the-amp-hour/2026-06-17-arduinos-invisible-touch-with-massimo-banzi) (The Amp Hour)
- [Can't We All Just Get Arduino? - Tardiloquent Trademark Tirade](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-03-26-cant-we-all-just-get-arduino-tardiloquent-trademark-tirade) (The Amp Hour)
- [Ardui...no Dave This Week?](https://hardwarepodcasts.com/podcast/the-amp-hour/2010-10-07-ardui-no-dave-this-week) (The Amp Hour)
- [Arduino Goes Linux, Builds Robot, and Much More!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2022-03-26-arduino-goes-linux-builds-robot-and-much-more) (The Electromaker Show)
- [Bonus: From Solid Con](https://hardwarepodcasts.com/podcast/embedded-fm/2014-06-03-bonus-from-solid-con) (Embedded.fm)

## Citing this page

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