Ep. 30 | Arduino Goes Pro: Disrupting the World of Automation

Moore's Lobby · 21 Sept 2021 · 57m · Episode 3

What this episode covers

Arduino co-founder Massimo Banzi explains the company's strategic shift from a hobbyist prototyping tool to a provider of scalable hardware for industrial automation, highlighting products like the Portenta and Portenta Machine Control. He discusses the evolution of the Arduino IDE from a simple Java-based interface to a modern, cloud-enabled ecosystem supporting low-code development and edge AI. Banzi also addresses the challenges of counterfeit clones, the definition of a 'professional engineer' in the context of accessible technology, and the historical origins of the Arduino name and shield ecosystem.

Mentioned

Companies
Arduino, Industrial Shields, Seeed Studio
Products
Portenta, Portenta Machine Control, Wiring, Arduino Mega, BLE 33
Chips
ESP32, ESP8266
Tools
Arduino IDE, TensorFlow Lite Micro

Other shows on the same ground, closest first.

  • The Amp Hour · 1h 10m

    Arduino's Invisible Touch with Massimo Banzi

    Massimo Banzi, co-founder of Arduino, recounts the platform's origins in 2002 at an Italian interaction design school, where he and colleagues Tom Igo and David Cuartieres created a low-cost microcontroller board to replace the expensive Basic Stamp. He details the design decisions behind the Arduino Uno, including its credit-card form factor, the 'shield' stacking system, and the IDE's focus on simplicity to lower the barrier to entry for beginners. Banzi also discusses the company's evolution from a garage project to an enterprise acquired by Qualcomm, highlighting the critical role of ARM in saving the company from internal strife and the ongoing challenge of sustaining open-source hardware ecosystems.

  • The Amp Hour · 1h 16m

    Can't We All Just Get Arduino? - Tardiloquent Trademark Tirade

    Hosts Dave Jones and Chris Gammell discuss the legal battle between Arduino LLC and co-founder Gianluca Martino over the Arduino trademark, analyzing the implications for open source hardware. They also explore the challenges of portable test equipment design, the rise of browser-based mechanical CAD tools like Onshape, and the importance of educational software licensing.

  • The Amp Hour · 1h 03m

    Ardui...no Dave This Week?

    Jeff Keyzer of MightyOhm joins the show to discuss the newly released Arduino Uno, highlighting its shift from a proprietary FTDI USB-to-serial chip to an open-source AVR-based solution using the LUFA stack. He details specific manufacturing quality issues, such as tombstoned resistors, and notes that the Arduino team is responding by investing in automated visual inspection systems. Keyzer also previews an upcoming book co-authored with Mitch Altman, which aims to teach AVR programming through hands-on projects for beginners.

  • The Electromaker Show · 25m

    Arduino Goes Linux, Builds Robot, and Much More!

    The host discusses Arduino's new Portenta X8 Linux board and the Braccio Robot Arm, highlighting their industrial capabilities and educational value. He analyzes a recent OTA failure by AEG/Electrolux that bricked microwave ovens, using it to critique the fragility of consumer IoT. The episode also covers a Blues Wireless Note Card giveaway winner, a retro gaming LED display project, the LOLIN C3 RISC-V board, and a DIY bench power supply build.

  • Embedded.fm · 31m

    Bonus: From Solid Con

    Elecia White interviews several hardware innovators at O'Reilly's Solid Conference, including Erin Mulcahy of littleBits, who demonstrates magnetic modular electronics and the new Arduino and cloud modules for prototyping. Jack Mudd of Onewheel explains the self-balancing electric skateboard's firmware tuning and successful Kickstarter, while Taylor Stein of AutoDesk highlights the free enthusiast license for Fusion 360 CAD software. The episode also covers Qualcomm's Laurie Yoler on IoT connectivity, Playtabase's Ahmed Daoud on the Remo gesture controller, Panoptes UAV's Terrence McKenna on collision avoidance sensors, and Coversant's Michael Holdmann on XMPP-based IoT service buses.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by Moore's Lobby. The episode itself belongs to its publisher.