# 234: From Pro Football to Craft Beer with Katie and Brandon Fields of Inside the Five Brewing Co.

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2025-05-06
- Length: 28m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-05-06-234-from-pro-football-to-craft-beer-with-katie-and-brandon-fields-of-inside-the
- Listen: http://manufacturinghappyhour.com

## Summary

Brandon and Katie Fields, founders of Inside the Five Brewing Co., discuss their transition from the NFL to running a three-location craft brewery with 120 employees. Brandon shares the origin story of their beer 'Snap to the Face' and how he applies a perfectionist mindset from his football career to brewing. Katie explains the challenges of shifting from a competitive sports mentality to managing a small business team, emphasizing the importance of not forcing a brand identity and focusing on internal performance over competitors.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-05-06-234-from-pro-football-to-craft-beer-with-katie-and-brandon-fields-of-inside-the#t=0) Introduction and NFL Background
- [6:37](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-05-06-234-from-pro-football-to-craft-beer-with-katie-and-brandon-fields-of-inside-the#t=397) The Story Behind 'Snap to the Face'
- [8:20](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-05-06-234-from-pro-football-to-craft-beer-with-katie-and-brandon-fields-of-inside-the#t=500) Transition from NFL to Brewing
- [11:31](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-05-06-234-from-pro-football-to-craft-beer-with-katie-and-brandon-fields-of-inside-the#t=691) Scaling and Team Management
- [19:46](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-05-06-234-from-pro-football-to-craft-beer-with-katie-and-brandon-fields-of-inside-the#t=1186) Branding Strategy and Family Vibe
- [24:09](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-05-06-234-from-pro-football-to-craft-beer-with-katie-and-brandon-fields-of-inside-the#t=1449) Competition and Business Philosophy

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- Inside the Five Brewing Co. (company)
- Snap to the Face (product)
- Big Fat Boss Baby (product)
- Sunshine Sky (product)
- Andy's Mint Beer (product)
- Miami Dolphins (company)
- New Orleans Saints (company)
- Oakland Raiders (company)
- Carolina (company)
- New England Patriots (company)
- Skillwork (company)
- CLA (company)
- A3 (company)
- Automate (other)

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- [Athletic Brewing Company: Bill Shufelt](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-11-18-athletic-brewing-company-bill-shufelt) (How I Built This)
- [Dogfish Head Craft Brewery: Sam and Mariah Calagione](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-08-01-dogfish-head-craft-brewery-sam-and-mariah-calagione) (How I Built This)
- [Live Episode! New Belgium Brewing Company: Kim Jordan](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-09-10-live-episode-new-belgium-brewing-company-kim-jordan) (How I Built This)
- [#95 GT Dave - Founder & CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-06-20-95-gt-dave-founder-ceo-of-gts-living-foods-25-years-of-building-the-kombucha-ind) (The Startup CPG Podcast)
- [Rooting for the Home Team with Paul Freedman and Bryan Carmel](https://hardwarepodcasts.com/podcast/oxide-and-friends/2026-05-27-rooting-for-the-home-team-with-paul-freedman-and-bryan-carmel) (Oxide and Friends)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-05-06-234-from-pro-football-to-craft-beer-with-katie-and-brandon-fields-of-inside-the. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.