# 228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2025-03-25
- Length: 57m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri
- Listen: http://manufacturinghappyhour.com

## Summary

Host Chris Luecke interviews marketing leaders from SMBs and enterprises at the 2025 Industrial Marketing Summit. Rich Ward of AcroMat, Greg Knox of Knox Manufacturing Solutions, and Rachel Cossette of Rogers Machinery discuss building marketing strategies from scratch, aligning sales and marketing, and empowering sales teams on LinkedIn. Enterprise marketers Jenni Gritti of Caterpillar and Kerry Nedic of Baker Hughes explain navigating corporate policy, quiet periods, and fostering authentic video content. Finally, Steve Lamensdorf of Icreon and Jim Hessin of CADENAS PARTsolutions discuss the role of marketing technology, 3D CAD integration, and the need for decisive adoption of new tools.

## Chapters

- [0:49](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri#t=49) Introduction and SMB Marketing Overview
- [4:19](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri#t=259) Rich Ward on Building Strategy and Sales Alignment at AcroMat
- [9:49](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri#t=589) Greg Knox on Sales-Marketing Alignment and Creativity
- [14:57](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri#t=897) Rachel Cossette on Priorities, Boundaries, and Leadership Buy-in
- [28:40](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri#t=1720) Enterprise Marketing with Jenni Gritti and Kerry Nedic
- [48:27](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri#t=2907) Marketing Technology and AI with Steve Lamensdorf and Jim Hessin
- [54:10](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri#t=3250) Episode Recap and Closing

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up, large enterprises

## Mentioned

- AcroMat (company)
- Knox Manufacturing Solutions (company)
- Rogers Machinery Company (company)
- Caterpillar Inc (company)
- Baker Hughes (company)
- CADENAS PARTsolutions (company)
- LinkedIn (tool)
- AutoCAD (tool)

## Related episodes from other shows

- [Why Manufacturing Marketing Is Different and The Event to Support Your Team w/ Wendy Covey](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-10-06-why-manufacturing-marketing-is-different-and-the-event-to-support-your-team-w-we) (The Manufacturing Executive)
- [Introducing the 2025 Industrial Marketing Summit w/ Wendy Covey](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey) (The Manufacturing Executive)
- [5 Strategic Manufacturing Marketing Plays for 2026 w/ Peyton Warren](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren) (The Manufacturing Executive)
- [You Don't Have to Blog: Content Marketing for Manufacturers That Works w/ Nick Goellner](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-06-30-you-dont-have-to-blog-content-marketing-for-manufacturers-that-works-w-nick-goel) (The Manufacturing Executive)
- [The 7 Core Elements of an Industrial Marketing Strategy w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-08-11-the-7-core-elements-of-an-industrial-marketing-strategy-w-joe-sullivan) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.