# 190: Why Manufacturers Should Build a Simulation-First Culture with Visual Components' Graham Wloch

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2024-06-18
- Length: 54m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-06-18-190-why-manufacturers-should-build-a-simulation-first-culture-with-visual-compon
- Listen: http://manufacturinghappyhour.com

## Summary

Graham Wloch, Director of Business Development at Visual Components, explains why manufacturers must adopt a 'simulation-first culture' to survive in an era where 'the fast eat the slow.' He details how simulation software bridges the gap between concept, process engineering, and controls validation, preventing costly launch failures and enabling faster robot programming. Wloch argues that simulation is not just for automotive or aerospace but is a universal tool for any industry, from food processing to car washes, that needs to optimize physical processes.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-06-18-190-why-manufacturers-should-build-a-simulation-first-culture-with-visual-compon#t=0) Introduction and Guest Background
- [9:02](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-06-18-190-why-manufacturers-should-build-a-simulation-first-culture-with-visual-compon#t=542) The 'Fast Eat the Slow' Philosophy
- [16:59](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-06-18-190-why-manufacturers-should-build-a-simulation-first-culture-with-visual-compon#t=1019) Simulation as a Unifying Platform
- [25:06](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-06-18-190-why-manufacturers-should-build-a-simulation-first-culture-with-visual-compon#t=1506) Simulation for Integrators and Enterprises
- [35:27](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-06-18-190-why-manufacturers-should-build-a-simulation-first-culture-with-visual-compon#t=2127) Cross-Industry Applications and Culture
- [45:44](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-06-18-190-why-manufacturers-should-build-a-simulation-first-culture-with-visual-compon#t=2744) Offline Programming and Speed

## Topics

- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Visual Components (company)
- Harding (company)
- Gray Solutions (company)
- Microsoft (company)
- Netflix (company)
- Kodak (company)
- Toys R Us (company)
- Borders (company)
- Oxford Tap (other)

## Related episodes from other shows

- [How Simulation Technology is Reshaping Product Design w/ Dr. Masha Petrova](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-05-21-how-simulation-technology-is-reshaping-product-design-w-dr-masha-petrova) (The Manufacturing Executive)
- [163: 2023 Trends in Product Development for Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-02-16-163-2023-trends-in-product-development-for-hardware-products) (Product Startup)
- [182: Consumer Product Hardware Trends in Mid 2023](https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023) (Product Startup)
- [Industrial design prototyping vs simulations - IDology #21](https://hardwarepodcasts.com/podcast/idology/2024-04-30-industrial-design-prototyping-vs-simulations-idology-21) (IDology)
- [S6E46 Rick James | ANSYS & Engineering Simulation](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-11-14-s6e46-rick-james-ansys-engineering-simulation) (Being an Engineer)

## Citing this page

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