Hardware Podcasts

189: Lowering Barriers to Entry in Adopting Robotics with Søren Peters, Founder and CEO of HowToRobot.com

Manufacturing Happy Hour · 11 Jun 2024 · 1h 06m

What this episode covers

Søren Peters, founder and CEO of HowToRobot.com and Gain and Co, discusses the challenges manufacturers face when adopting industrial robotics, drawing parallels to the early days of IT adoption. He explains that many companies fail by trying to replicate complex human craftsmanship rather than starting with 'low-hanging fruit' like packaging, and notes that integrators often overwhelm buyers with technical jargon instead of clear business value. Peters details how HowToRobot acts as a marketplace and advisory platform to help manufacturers find suitable integrators, secure financing, and standardize procurement to lower barriers to entry. He predicts that standardization and government support, similar to China's approach, will drive a significant inflection point in robotics adoption in the US and Europe.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
HowToRobot.com, Gain and Co, Mikkeller Brewing, Søernes Ølbar

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