# 187: eCommerce Strategies for Manufacturers and Distributors with Znode's Tom Flierl

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2024-05-28
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie
- Listen: http://manufacturinghappyhour.com

## Summary

Tom Flierl, Chief Commercial Officer at Znode, discusses the evolution of B2B eCommerce for manufacturers and distributors, highlighting how COVID-19 accelerated digital adoption and the current shift toward API-first platforms. He explains the complexities of industrial commerce, such as contract pricing and ERP integration, using examples from commercial plumbing and equipment manufacturing. Flierl also addresses the changing role of salespeople, the importance of distributor enablement, and how to measure eCommerce success through customer adoption.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie#t=0) Introduction and Guest Background
- [5:36](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie#t=336) Znode's Role in B2B Commerce
- [13:47](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie#t=827) Post-COVID eCommerce Adoption Trends
- [23:21](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie#t=1401) AI vs. eCommerce Investment Strategies
- [26:44](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie#t=1604) ERP Integration and API Challenges
- [29:13](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie#t=1753) Manufacturing Commerce Examples
- [34:28](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie#t=2068) Pricing Strategy and Sales Roles
- [41:08](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie#t=2468) Distributor Enablement and Adoption Metrics

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

large enterprises

## Mentioned

- Znode (company)
- Omela Commerce (company)
- Rockwell (company)
- Granger (company)
- Swipe Guide (company)

## Related episodes from other shows

- [The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar) (The Manufacturing Executive)
- [Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-05-leveraging-ecommerce-for-manufacturings-digital-immigrants-w-curt-anderson) (The Manufacturing Executive)
- [E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson) (The Manufacturing Executive)
- [Ep. 15 | The Emergence of the Virtual Supply Chain in a COVID-19 World](https://hardwarepodcasts.com/podcast/moores-lobby/2020-12-17-ep-15-the-emergence-of-the-virtual-supply-chain-in-a-covid-19-world) (Moore's Lobby)
- [Fill Your Sales Funnel in 2021 w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-01-12-fill-your-sales-funnel-in-2021-w-joe-sullivan) (The Manufacturing Executive)

## Citing this page

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