# 182: Robotics and Automation in Additive Manufacturing with Liz Stortstrom, 3D Printing Product Manager at HP

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2024-04-23
- Length: 43m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-23-182-robotics-and-automation-in-additive-manufacturing-with-liz-stortstrom-3d-pri
- Listen: http://manufacturinghappyhour.com

## Summary

Liz Stortstrom, a 3D Printing Product Manager at HP, discusses the integration of robotics and automation into additive manufacturing, highlighting how automation across the end-to-end workflow—from digital design to post-processing—drives cost-effectiveness and adoption. She identifies key industry sweet spots, including robotics end-of-arm tooling and production line fixtures for companies like L'Oreal, where lightweighting and rapid changeovers provide clear value. Stortstrom also outlines strategies for organizational buy-in, emphasizing the need for both engineering champions and executive sponsorship to successfully implement additive technologies in large enterprises.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-23-182-robotics-and-automation-in-additive-manufacturing-with-liz-stortstrom-3d-pri#t=0) Introduction: Liz Stortstrom and HP's 3D Printing Focus
- [6:53](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-23-182-robotics-and-automation-in-additive-manufacturing-with-liz-stortstrom-3d-pri#t=413) Liz Stortstrom's Career Path: From Intel Operations to HP Design
- [17:57](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-23-182-robotics-and-automation-in-additive-manufacturing-with-liz-stortstrom-3d-pri#t=1077) Automation in Additive Manufacturing: Hardware and Digital Workflows
- [23:49](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-23-182-robotics-and-automation-in-additive-manufacturing-with-liz-stortstrom-3d-pri#t=1429) Industry Sweet Spots: Robotics and L'Oreal Production Lines
- [31:35](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-23-182-robotics-and-automation-in-additive-manufacturing-with-liz-stortstrom-3d-pri#t=1895) Driving Adoption: Engineering Champions and Executive Buy-in
- [35:58](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-23-182-robotics-and-automation-in-additive-manufacturing-with-liz-stortstrom-3d-pri#t=2158) Career Move to Spain and Cross-Team Collaboration

## Topics

- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

large enterprises

## Mentioned

- HP (company)
- Intel (company)
- Ford (company)
- L'Oreal (company)
- NVIDIA (company)
- Shutter Stock (company)
- GM (company)
- Gray Solutions (company)
- e-plan (tool)

## Related episodes from other shows

- [Beyond the Printer: Automation’s Role in the Next Generation of AM](https://hardwarepodcasts.com/podcast/additive-snack/2026-01-27-beyond-the-printer-automations-role-in-the-next-generation-of-am) (Additive Snack)
- [Post print: The dirty little secret of additive manufacturing](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-11-29-post-print-the-dirty-little-secret-of-additive-manufacturing) (The Manufacturing Executive)
- [Are You Too Late to Adopt Additive Manufacturing?](https://hardwarepodcasts.com/podcast/additive-snack/2022-01-11-are-you-too-late-to-adopt-additive-manufacturing) (Additive Snack)
- [Additive Manufacturing Strategies: A Chat with a Panel of Industry Experts](https://hardwarepodcasts.com/podcast/additive-snack/2021-06-25-additive-manufacturing-strategies-a-chat-with-a-panel-of-industry-experts) (Additive Snack)
- [Additive Manufacturing, Then & Now: A Conversation with Alex Oster, Autodesk](https://hardwarepodcasts.com/podcast/additive-snack/2025-06-17-additive-manufacturing-then-now-a-conversation-with-alex-oster-autodesk) (Additive Snack)

## Citing this page

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