# 175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2024-03-05
- Length: 1h 06m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin
- Listen: http://manufacturinghappyhour.com

## Summary

Host Chris Luecke interviews Adam Beck of CADENAS PARTsolutions, Kerry Nedic of Baker Hughes, John Joyce of Brijr.io, Amanda Marx of HARTING Americas, and Melissa Geertz of Grey Solutions at the 2024 Industrial Marketing Summit. The group discusses the evolution of industrial marketing, emphasizing the need for meaningful content that resonates with engineers and the strategic use of AI to scale content creation for small teams. Marx and Geertz highlight the importance of segment-focused positioning, building brand reputation beyond products, and aligning sales and marketing to drive revenue in a digital-first buyer journey.

## Chapters

- [0:45](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin#t=45) Introduction and Summit Overview
- [5:12](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin#t=312) Roundtable: The State of Industrial Marketing
- [23:51](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin#t=1431) Marketing Niche Connectivity Solutions
- [35:14](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin#t=2114) Segment Focus and AI Scaling
- [43:29](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin#t=2609) Rebrands, Authenticity, and Sales Alignment

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

large enterprises

## Mentioned

- CADENAS PARTsolutions (company)
- Baker Hughes (company)
- Brijr.io (company)
- HARTING Americas (company)
- True Marketing (company)
- Gorilla 76 (company)
- Swipe Guide (tool)
- 3M (company)

## Related episodes from other shows

- [Why Manufacturing Marketing Is Different and The Event to Support Your Team w/ Wendy Covey](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-10-06-why-manufacturing-marketing-is-different-and-the-event-to-support-your-team-w-we) (The Manufacturing Executive)
- [You Don't Have to Blog: Content Marketing for Manufacturers That Works w/ Nick Goellner](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-06-30-you-dont-have-to-blog-content-marketing-for-manufacturers-that-works-w-nick-goel) (The Manufacturing Executive)
- [5 Strategic Manufacturing Marketing Plays for 2026 w/ Peyton Warren](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren) (The Manufacturing Executive)
- [Introducing the 2025 Industrial Marketing Summit w/ Wendy Covey](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey) (The Manufacturing Executive)
- [When Engineering and Marketing are in Sync w/ Adam Beck and Jeffrey Abell](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell) (The Manufacturing Executive)

## Citing this page

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