# 173: Leveraging Robotics in an Unstructured World with Dexterity's Michael Patrick Perry

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2024-02-20
- Length: 50m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick
- Listen: http://manufacturinghappyhour.com

## Summary

Michael Patrick Perry, Dexterity’s VP of Marketing, discusses how the company has scaled from a small team to nearly 260 employees, moving from bread packing to full warehouse automation. He explains Dexterity’s software-first approach, which allows robots to handle complex, unstructured tasks like truck loading and palletizing by combining vision, force control, and planning. Perry highlights the democratization of robotics, enabling smaller companies to deploy flexible solutions quickly without massive capital expenditure, while also detailing how AI is used to create customized marketing experiences for enterprise clients.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=0) Introduction: Michael Patrick Perry and Dexterity's Evolution
- [6:38](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=398) The Shift to Manipulation and Unstructured World Robotics
- [11:04](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=664) Dexterity's Physical and Team Scaling: From Auto Shop to Kmart
- [15:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=942) From Bread Packing to Full Warehouse Automation
- [24:31](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=1471) Democratizing Robotics for Brownfield Sites
- [27:25](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=1645) Building the Dexterity Brand and Marketing Strategy
- [35:28](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=2128) AI in Marketing: Solving the 'Blinking Cursor' Problem
- [37:58](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=2278) AI Stack: Sense, Think, and Move for Human Parity
- [42:31](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick#t=2551) Future Outlook: Mobile Manipulation and Partner Ecosystem

## Topics

- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Dexterity (company)
- Boston Dynamics (company)
- DJI (company)
- Tesla (company)
- Optimus (product)
- Spot (product)
- FedEx (company)
- Sagawa (company)
- UPS (company)
- VF Corp (company)
- Dematic (company)
- DCS (company)
- JR Automation (company)

## Related episodes from other shows

- [Intelligent Robots and the Warehouse of the Future](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-08-16-intelligent-robots-and-the-warehouse-of-the-future) (The Manufacturing Executive)
- [Dextrous Robotics exits stealth; how robots impact the future of work](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2020-11-18-dextrous-robotics-exits-stealth-how-robots-impact-the-future-of-work) (The Robot Report Podcast)
- [Dexterity founder Samir Menon; 2 SPACs fall apart due to China tech crackdown](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-11-17-dexterity-founder-samir-menon-2-spacs-fall-apart-due-to-china-tech-crackdown) (The Robot Report Podcast)
- [MODEX 2026 Recap](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2026-04-17-modex-2026-recap) (The Robot Report Podcast)
- [Vecna’s Daniel Theobald, August robot deals, SoftBank’s Brady Watkins](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2020-09-09-vecnas-daniel-theobald-august-robot-deals-softbanks-brady-watkins) (The Robot Report Podcast)

## Citing this page

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