# 172: How To Stay Focused on Your Mission and Deliver Robotic Solutions at Scale with Rapid Robotics CEO & Co-Founder Jordan Kretchmer

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2024-02-13
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-13-172-how-to-stay-focused-on-your-mission-and-deliver-robotic-solutions-at-scale-w
- Listen: http://manufacturinghappyhour.com

## Summary

Jordan Kretchmer, CEO and Co-Founder of Rapid Robotics, explains his transition from MarTech to robotics and how his company is scaling robotic solutions to address the US labor shortage. He details Rapid Robotics's strategic refocus from heavy deployment services to robust computer vision and AI software, enabling robots to self-learn and adapt without programming. Kretchmer discusses how this shift allows for scalable, affordable automation that maintains profitability while keeping investors and customers aligned through transparency.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-13-172-how-to-stay-focused-on-your-mission-and-deliver-robotic-solutions-at-scale-w#t=0) Introduction and Location
- [6:06](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-13-172-how-to-stay-focused-on-your-mission-and-deliver-robotic-solutions-at-scale-w#t=366) Jordan's Background and Move to Robotics
- [15:04](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-13-172-how-to-stay-focused-on-your-mission-and-deliver-robotic-solutions-at-scale-w#t=904) Rapid Robotics's Mission and Scalability Challenge
- [19:16](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-13-172-how-to-stay-focused-on-your-mission-and-deliver-robotic-solutions-at-scale-w#t=1156) The Strategic Refocus and Investor Relations
- [27:10](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-13-172-how-to-stay-focused-on-your-mission-and-deliver-robotic-solutions-at-scale-w#t=1630) Computer Vision and AI in Automation
- [31:28](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-13-172-how-to-stay-focused-on-your-mission-and-deliver-robotic-solutions-at-scale-w#t=1888) Making Robotics Accessible and Simple

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Rapid Robotics (company)
- Live Fire (company)
- Adobe (company)
- Bear Bottle Brewing (other)
- Liho Liho Yacht Club (other)

## Related episodes from other shows

- [Custom Machine Vision & Robotics Solutions w/ Jonathan Berte](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-27-custom-machine-vision-robotics-solutions-w-jonathan-berte) (The Manufacturing Executive)
- [Perspectives on Automation, AI, & the Future w/ Andy Lonsberry](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-06-08-perspectives-on-automation-ai-the-future-w-andy-lonsberry) (The Manufacturing Executive)
- [The Road Ahead for Robotics: Insights from Motional's Major and Foundation's Pathak](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-06-20-the-road-ahead-for-robotics-insights-from-motionals-major-and-foundations-pathak) (The Robot Report Podcast)
- [Electronica 24: The Rise of AI-Powered Robotics at Fideltronik and Beyond](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-09-electronica-24-the-rise-of-ai-powered-robotics-at-fideltronik-and-beyond) (EMS@C-LEVEL)
- [Solving Labor Challenges the Simpler Way: A Fresh Look at Robotics w/ Ken Macken](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-03-03-solving-labor-challenges-the-simpler-way-a-fresh-look-at-robotics-w-ken-macken) (The Manufacturing Executive)

## Citing this page

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