# 170: Marketing, Machine Shops, and Leadership with Jim Carr, CEO of CARR Machine & Tool

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2024-01-30
- Length: 54m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too
- Listen: http://manufacturinghappyhour.com

## Summary

Jim Carr, CEO of CARR Machine & Tool, discusses his journey from a family-owned commercial printing machine shop to a high-precision aerospace contract manufacturer. He explains how he leveraged his hospitality background and early adoption of social media to build a strong brand that attracts top-tier clients like SpaceX and Tesla. Carr shares leadership lessons on expanding one's comfort zone, leading through the 2008 recession, and using the EOS framework to drive strategic growth.

## Chapters

- [0:46](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=46) Introduction and Company History
- [6:30](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=390) Pivoting from Printing to Aerospace
- [10:49](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=649) Designing a First-Class Facility and Brand
- [13:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=822) Hospitality Lessons and Process Efficiency
- [16:21](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=981) Expanding Comfort Zones and Leadership
- [23:37](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=1417) Leading Through the 2008 Recession
- [27:55](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=1675) EOS Framework and Quarterly Rocks
- [31:20](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=1880) Marketing Strategy and Social Media Adoption
- [39:05](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too#t=2345) Brand Consistency and Future Vision

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- CARR Machine & Tool (company)
- My True Position (product)
- Perry’s Steakhouse (other)
- SpaceX (company)
- Tesla (company)
- Virgin Galactic (company)
- EOS (other)
- Traction (product)
- Gino Wickman (other)
- 3M (company)

## Related episodes from other shows

- [Manufacturing's Past, Present, and Future w/ Jim Carr](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-06-15-manufacturings-past-present-and-future-w-jim-carr) (The Manufacturing Executive)
- [Zane Hengsperger (Founder/CEO, Nox Metals)](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2026-03-25-zane-hengsperger-founder-ceo-nox-metals) (Just Gonna Send It)
- [Phil Linscheid (Machining Operations Director, SendCutSend)](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-17-phil-linscheid-machining-operations-director-sendcutsend) (Just Gonna Send It)
- [Growing a Manufacturing Business Across Three Generations w/ Greg Hartwig](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-01-09-growing-a-manufacturing-business-across-three-generations-w-greg-hartwig) (The Manufacturing Executive)
- [Tony Kelbert | Authenticity, Engineering, and the Business of Manufacturing](https://hardwarepodcasts.com/podcast/being-an-engineer/2026-08-14-tony-kelbert-authenticity-engineering-and-the-business-of-manufacturing) (Being an Engineer)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-30-170-marketing-machine-shops-and-leadership-with-jim-carr-ceo-of-carr-machine-too. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.