# 167: How HEINEKEN and SwipeGuide Are Putting Frontline Workers at the Center of the Connected Brewery, Featuring Joris Stolk and Willemijn Schneyder

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2024-01-09
- Length: 50m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t
- Listen: http://manufacturinghappyhour.com

## Summary

Joris Stolk, Plant Manager at Heineken’s Lagunitas Brewing Company, and Willemijn Schneyder, CEO of SwipeGuide, discuss how Heineken’s ‘Connected Brewery’ program empowers frontline workers through digital tools. They detail the journey from paper instructions to a global ecosystem involving SwipeGuide, Dash, and robotics, driven by a ‘Digital David’ persona and a ‘don’t get ready, get started’ experimentation mindset. The conversation highlights how this approach solved labor shortages and pilot purgatory by crowdsourcing local expertise and scaling 700 experiments into a standardized global portfolio.

## Chapters

- [0:50](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=50) Introduction: Joris Stolk and Willemijn Schneyder
- [3:56](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=236) Origin Story: Heineken, SwipeGuide, and Digital David
- [6:23](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=383) Frontline Enablement and Labor Shortages
- [8:17](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=497) The Connected Brewery Ecosystem and Personas
- [14:30](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=870) Crowdsourcing Local Expertise and Pain Points
- [22:33](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=1353) Scaling from Pilot Purgatory to Global Rollout
- [25:19](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=1519) Day in the Life of a Connected Worker
- [29:56](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=1796) Practical Tips for Digital Implementation
- [38:10](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t#t=2290) Building Culture and Future of Frontline Work

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

large enterprises

## Mentioned

- Heineken (company)
- Lagunitas Brewing Company (company)
- SwipeGuide (product)
- Digital David (other)
- Dash (product)
- Boston Dynamics (company)
- E-Plan (tool)
- 3M (company)

## Related episodes from other shows

- [#040 - Beer as you don’t know it - a startup bringing you the freshest craft beer possible, with Jong-Wook Shin of HOPii, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss) (The Hardware Entrepreneur)
- [The Connected Advantage: Solving Real Problems with Hexagon's Digital Workforce, Ep #20](https://hardwarepodcasts.com/podcast/lights-out/2025-07-18-the-connected-advantage-solving-real-problems-with-hexagons-digital-workforce-ep) (Lights Out)
- [EMS@C-LEVEL Season #2021 Episode #8 with Anna-Katrina Shedletsky, Instrumental](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-8-with-anna-katrina-shedletsky-instrumental) (EMS@C-LEVEL)
- [The Great Equalizer: How Digitalization is Changing Manufacturing](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-11-08-the-great-equalizer-how-digitalization-is-changing-manufacturing) (The Manufacturing Executive)
- [The Augmented Workforce: Enabling Humans with Technology](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-11-01-the-augmented-workforce-enabling-humans-with-technology) (The Manufacturing Executive)

## Citing this page

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