# 145: How to Break Through the Noise and Build Trust with Storytelling in Manufacturing with James Soto

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2023-07-18
- Length: 43m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact
- Listen: http://manufacturinghappyhour.com

## Summary

James Soto, CEO of Industrial Strength Marketing, discusses strategies for manufacturing companies to build trust and break through digital noise using storytelling and video content. He explains the concept of 'compliance noise' caused by rigid brand guardrails and advocates for 'scraping the guardrails' to create authentic, empathetic content that resonates with industrial buyers. Soto also highlights the importance of channel mastery, specifically optimizing titles and thumbnails, and notes the rising manufacturing and tech hub status of the American South, particularly Nashville.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact#t=0) Introduction and Nashville Bar Crawl
- [8:27](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact#t=507) History of Industrial Strength Marketing
- [12:51](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact#t=771) The Power of Storytelling and Trust
- [19:35](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact#t=1175) Identifying and Breaking Through Noise
- [26:01](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact#t=1561) Video Production Tips and Channel Mastery
- [33:12](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact#t=1992) The Rise of the American South as a Tech Hub
- [36:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact#t=2202) Democratizing the Creator Identity in Manufacturing

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

companies scaling up

## Mentioned

- Industrial Strength Marketing (company)
- Rolf and Daughters (other)
- Monday Night Brewing (other)
- Bearded Iris Brewing (other)
- The 5 Spot (other)
- Old Glory (other)
- Traction (company)
- IMTS (other)
- Nashville Technology Council (company)
- Oracle (company)
- Amazon (company)

## Related episodes from other shows

- [How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan) (The Manufacturing Executive)
- [5 Things Stopping Manufacturers From Making Great Content w/ Rose Hansen and James Boeckmann](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-01-23-5-things-stopping-manufacturers-from-making-great-content-w-rose-hansen-and-jame) (The Manufacturing Executive)
- [5 Ways Manufacturers Can Level Up Their Marketing w/ Allison DeFord](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-30-5-ways-manufacturers-can-level-up-their-marketing-w-allison-deford) (The Manufacturing Executive)
- [It's Time for a Go-to-Market Strategy Transformation in Manufacturing](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-06-21-its-time-for-a-go-to-market-strategy-transformation-in-manufacturing) (The Manufacturing Executive)
- [Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matt Sciannella](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci) (The Manufacturing Executive)

## Citing this page

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