# BONUS: A Digital Transformation Story from Rockwell Automation

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2023-06-06
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-06-06-bonus-a-digital-transformation-story-from-rockwell-automation
- Listen: https://manufacturinghappyhour.com/21

## Summary

Bob Murphy, former Senior Vice President at Rockwell Automation, and Scott Feldman from Accenture discuss Rockwell's enterprise-wide digital transformation journey. Murphy details how consolidating 26 plants into 18 required standardizing 12 ERP systems and over 1,000 shop-floor applications, leading to the creation of a unified MES organization. The conversation covers the shift from internal factory optimization to end-to-end supply chain integration, emphasizing the need for executive sponsorship, proof of value over proof of concept, and incremental scaling to overcome cultural resistance.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-06-06-bonus-a-digital-transformation-story-from-rockwell-automation#t=0) Introduction and Context
- [4:34](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-06-06-bonus-a-digital-transformation-story-from-rockwell-automation#t=274) The Imperative for Transformation
- [8:21](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-06-06-bonus-a-digital-transformation-story-from-rockwell-automation#t=501) Rockwell's Plant Consolidation and IT/OT Convergence
- [16:55](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-06-06-bonus-a-digital-transformation-story-from-rockwell-automation#t=1015) Expanding Beyond the Four Walls
- [25:57](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-06-06-bonus-a-digital-transformation-story-from-rockwell-automation#t=1557) Q&A: Driving Change and Investment

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Factory operations & automation](https://hardwarepodcasts.com/topic/factory-operations)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

large enterprises

## Mentioned

- Rockwell Automation (company)
- Accenture (company)
- FactoryTalk ProductionCenter (product)
- PTC (company)
- Generac (company)
- Amazon Web Services (company)

## Related episodes from other shows

- [Building a Digital Backbone for Your Manufacturing Business w/ Paul Van Metre](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-16-building-a-digital-backbone-for-your-manufacturing-business-w-paul-van-metre) (The Manufacturing Executive)
- [A 100-Year Manufacturing Journey: Navigating Change While Honoring Legacy w/ Matthew Feldman and Mike Feldman](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-02-10-a-100-year-manufacturing-journey-navigating-change-while-honoring-legacy-w-matth) (The Manufacturing Executive)
- [Industrial Sensors: The Building Blocks That Lead to Process Optimization](https://hardwarepodcasts.com/podcast/moores-lobby/2026-03-17-industrial-sensors-the-building-blocks-that-lead-to-process-optimization) (Moore's Lobby)
- [Digitalization and Additive Manufacturing with Shane Fox](https://hardwarepodcasts.com/podcast/additive-snack/2021-03-16-digitalization-and-additive-manufacturing-with-shane-fox) (Additive Snack)
- [EMS@C Panel: Exploring Digital Transformation, The Digital Dividend, and Strategic Collaboration](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-24-ems-c-panel-exploring-digital-transformation-the-digital-dividend-and-strategic) (EMS@C-LEVEL)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-06-06-bonus-a-digital-transformation-story-from-rockwell-automation. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.