# BONUS: Content Strategies for Manufacturers that Break Through the Noise

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2023-05-30
- Length: 23m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise
- Listen: http://manufacturinghappyhour.com

## Summary

Host Chris Luecke delivers a solo bonus episode on content strategies for manufacturers to build trust and break through the noise on social media. He outlines three core strategies: leveraging employees' personal brands, choosing a platform for consistent storytelling, and exercising self-awareness to create high-value content. Luecke cites examples like Guerrilla 76 and Miller Resource Group to illustrate how personal voices drive company trust, and warns against generic trade show posts in favor of specific insights.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise#t=0) Introduction and Keynote Background
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise#t=39) Monetizing Influence: Know Value, Listen, Set Bar High
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise#t=39) Strategy 1: Leveraging Personal Brands
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise#t=39) Strategy 2: Picking a Platform for Consistency
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise#t=39) Strategy 3: Self-Awareness and Value Creation
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise#t=39) Sponsor Read and Outro

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

established companies

## Mentioned

- Guerrilla 76 (company)
- Miller Resource Group (company)
- Sales Force (company)
- The Daily (product)

## Related episodes from other shows

- [5 Things Stopping Manufacturers From Making Great Content w/ Rose Hansen and James Boeckmann](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-01-23-5-things-stopping-manufacturers-from-making-great-content-w-rose-hansen-and-jame) (The Manufacturing Executive)
- [A Conversation with the Manufacturing Millennial w/ Jacob Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-03-a-conversation-with-the-manufacturing-millennial-w-jacob-hall) (The Manufacturing Executive)
- [How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall) (The Manufacturing Executive)
- [5 Ways Manufacturers Can Level Up Their Marketing w/ Allison DeFord](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-30-5-ways-manufacturers-can-level-up-their-marketing-w-allison-deford) (The Manufacturing Executive)
- [Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.