Perspectives on Finding and Keeping Manufacturing Talent w/ Jon Franko
Jon Franko, host of The Manufacturing EMPLOYER podcast and business partner at Gorilla 76, discusses common themes from his inaugural year of interviewing manufacturing leaders regarding talent acquisition and retention. He highlights the critical skills gap, the need to rebrand manufacturing careers to youth, and the importance of employer branding, including transparent careers pages and servant leadership. Franko also details Gorilla 76's 'Hiring and Retention Roadmap,' a productized service that applies marketing principles to HR, offering workshops and implementation plans to help manufacturers build strong cultures and attract frontline workers.