# How Student-Run Ventures are Changing Higher Education: The Story of Marquette University's Blue & Gold Brewing

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2023-04-04
- Length: 1h 02m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un
- Listen: http://manufacturinghappyhour.com

## Summary

John Knapp, Executive Director of Innovation Alley at Marquette University, and Jackson Cosgriff, a student, discuss the creation of Blue & Gold Brewing, a student-run venture that produced '77 Golden Ale' for National Marquette Day. The project involved collaboration with local Milwaukee breweries including Broken Bat Brewing, Good City Brewing, and Gathering Place Brewing to provide students with real-world business and product development experience. The episode details the process of naming, recipe development, and marketing, highlighting how the venture bridged academic silos through applied learning and interdisciplinary teamwork.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=0) Introduction: Marquette University's Blue & Gold Brewing
- [5:05](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=305) Innovation Alley's Mission and Applied Learning
- [10:41](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=641) Origin Story: Alumni, Twitter, and Local Breweries
- [17:18](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=1038) Product Development: Naming and Recipe Creation
- [22:16](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=1336) Project Management and Marketing Strategy
- [27:41](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=1661) Student Experience and Mentorship
- [34:29](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=2069) Challenges, Launch, and Team Dynamics
- [41:26](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=2486) Future of Student Ventures and Higher Education
- [54:11](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-04-how-student-run-ventures-are-changing-higher-education-the-story-of-marquette-un#t=3251) Advice for Universities and Students

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

founders before launch

## Mentioned

- Blue & Gold Brewing (product)
- Marquette University (company)
- Innovation Alley (company)
- Broken Bat Brewing (company)
- Good City Brewing (company)
- Gathering Place Brewing (company)
- 77 Golden Ale (product)
- Blue and Gold Ventures LTD (company)
- Flow Tech (company)
- Draft Guard (product)
- A3 (company)
- Traction (company)

## Related episodes from other shows

- [Dogfish Head Craft Brewery: Sam and Mariah Calagione](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-08-01-dogfish-head-craft-brewery-sam-and-mariah-calagione) (How I Built This)
- [Samuel Adams: Jim Koch (2017)](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-07-24-samuel-adams-jim-koch-2017) (How I Built This)
- [Brewing creativity with Jim Koch of Boston Beer Company](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-25-brewing-creativity-with-jim-koch-of-boston-beer-company) (How I Built This)
- [Create All-Natural Cocktails in 2 Minutes with Steep't](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept) (The Startup CPG Podcast)
- [Looking on the Starryside with co-founders Liz Seelye & Erin Fasano](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-12-looking-on-the-starryside-with-co-founders-liz-seelye-erin-fasano) (The Startup CPG Podcast)

## Citing this page

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