# Software-Enabled Vehicles and the Future of Automotive Manufacturing with Vicki Poponi, VP and Industry Advisor at Salesforce

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2023-03-14
- Length: 53m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki
- Listen: http://manufacturinghappyhour.com

## Summary

Vicki Poponi, VP and Industry Advisor at Salesforce and former Honda executive, discusses the shift toward software-enabled vehicles and customer-centric digital transformation in the automotive industry. She explains how connected cars enable new revenue streams through over-the-air updates and feature-on-demand services, while highlighting the financial pressures OEMs face from EV production costs and declining parts revenue. Poponi emphasizes the need for manufacturers to break down internal silos to create a holistic 'customer 360' view, leveraging platforms like Salesforce Automotive Cloud to improve engagement and operational efficiency.

## Chapters

- [0:49](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki#t=49) Introduction and Guest Background
- [3:54](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki#t=234) Connected Cars and Software-Enabled Vehicles
- [5:01](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki#t=301) Lessons from Manufacturing and Technology Adoption
- [16:58](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki#t=1018) Digital Transformation at Honda and Breaking Silos
- [30:06](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki#t=1806) Future of Customer Experience and Data Strategy
- [43:08](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki#t=2588) EV Economics and the Future of Dealerships
- [49:15](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki#t=2955) Salesforce Automotive Cloud and Conclusion

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

large enterprises

## Mentioned

- Salesforce (company)
- Honda (company)
- Scott Paper (company)
- Kimberly Clark (company)
- Garrett Turbocharging (company)
- Toyota Financial Services (company)
- Honda Financial Services (company)
- Tesla (company)
- BMW (company)
- Stelantis (company)
- Salesforce Automotive Cloud (product)
- MuleSoft (tool)
- Compagnon Wine Bistro (other)

## Related episodes from other shows

- [Monetizing Connected Cars | Freeeway's Harald Fuchs & KPN IoT's Mark van den Berg | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte) (IoT For All Podcast)
- [The Rise of Software-Defined Vehicles](https://hardwarepodcasts.com/podcast/ontrack/2024-07-30-the-rise-of-software-defined-vehicles) (OnTrack)
- [Episode 13: How Semiconductors Will Shape The Automotive Industry](https://hardwarepodcasts.com/podcast/the-circuit/2023-04-03-episode-13-how-semiconductors-will-shape-the-automotive-industry) (The Circuit)
- [Making Cars and Going ‘Fabless’ | Next-Gen EV & AV](https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-12-making-cars-and-going-fabless-next-gen-ev-av) (EE Times Current)
- [209. Tom Zaubermann & The Cyber Threat(s) To Your Car](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2025-02-04-209-tom-zaubermann-the-cyber-threat-s-to-your-car) (The Next Byte Podcast)

## Citing this page

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