# How Reshoring, Sustainability, and Customer Success are Helping Manufacturers Win with Bright Machines' Sean Murray

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2023-03-07
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win
- Listen: http://manufacturinghappyhour.com

## Summary

Sean Murray, VP of Customer Success at Bright Machines, explains the shift from hardware-first to software-defined manufacturing, arguing that data-first approaches enable the flexibility required for reshoring. He details how flexible automation mitigates higher US labor costs by allowing rapid changeovers between high-margin products, while also enhancing supply chain sustainability and resilience. Murray further advises manufacturers to adopt customer success models to bridge the gap in tribal knowledge and ensure their investments in advanced automation deliver tangible value.

## Chapters

- [0:46](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win#t=46) Introduction: Sean Murray and Bright Machines
- [6:34](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win#t=394) Software-Defined Manufacturing vs. Hardware-First
- [11:22](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win#t=682) Sean Murray's Career Arc and Mars Candy Factory Story
- [19:38](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win#t=1178) The Strategic Case for Reshoring and Flexible Manufacturing
- [27:10](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win#t=1630) Sustainability, Reusability, and Revenue Streams
- [35:49](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win#t=2149) Implementing Customer Success in Manufacturing
- [45:08](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win#t=2708) The Shift to Full-Stack Solutions and AI

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- Bright Machines (company)
- Mars (company)
- IBM (company)
- Philips Electronics (company)
- Panasonic (company)
- Delphi Automotive (company)
- M&Ms (product)

## Related episodes from other shows

- [The Hard Truths About Reshoring American Manufacturing w/ Eddy Azad](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad) (The Manufacturing Executive)
- [Obstacles to Quickly Reshoring American Manufacturing w/ Rylan Pyciak](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-05-13-obstacles-to-quickly-reshoring-american-manufacturing-w-rylan-pyciak) (The Manufacturing Executive)
- [The Success of MATRIC: Evolution, Automation and Future Growth Strategies with VP Bradley Turner](https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp) (EMS@C-LEVEL)
- [What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-11-what-the-u-s-can-learn-from-the-german-manufacturing-model-w-jon-desouza) (The Manufacturing Executive)
- [Orbit One President & CEO Mattias Lindhe is on EMS@C-Level](https://hardwarepodcasts.com/podcast/ems-c-level/2023-03-27-orbit-one-president-ceo-mattias-lindhe-is-on-ems-c-level) (EMS@C-LEVEL)

## Citing this page

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