# Building an Automation Company on Ambition and Hustle with Malachi Greb

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2022-11-15
- Length: 34m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb
- Listen: http://manufacturinghappyhour.com

## Summary

Malachi Greb, owner of Elite Automation, discusses building a robotics and automation systems integration company from a one-person operation to a 25-employee team in just three years. He details his strategy of using guerrilla marketing and high-value content at trade shows like the Vision Show to drive growth without expensive booths. Greb also explains his focus on robotic welding, AMRs, and bin picking, as well as the challenges and cultural adjustments involved in executing his first international project in India.

## Chapters

- [0:46](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb#t=46) Introduction and Elite Automation Overview
- [7:38](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb#t=458) Malachi's Background and Career Path
- [10:15](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb#t=615) Guerrilla Marketing and Trade Show Strategy
- [12:09](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb#t=729) Company Growth and Hiring Strategy
- [19:36](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb#t=1176) Vendor Partnerships and Technology Focus
- [22:35](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb#t=1355) International Expansion and India Project
- [24:35](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb#t=1475) Long-term Vision and Leadership

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)

## Most relevant to

companies scaling up

## Mentioned

- Elite Automation (company)
- Vision Show (other)
- Automate Show (other)
- A3 (company)
- The Manufacturing Come Up (other)
- Yaskawa (company)
- Cat India (company)
- Bud's Rockin' Country Bar & Grill (other)

## Related episodes from other shows

- [Getting Started with Robotics When You're Not the Expert w/ Malachi Greb](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb) (The Manufacturing Executive)
- [Adrian Stoch: Driving Hai Robotics' U.S. expansion](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-03-adrian-stoch-driving-hai-robotics-u-s-expansion) (The Robot Report Podcast)
- [Training the Technician of the Future](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-08-30-training-the-technician-of-the-future) (The Manufacturing Executive)
- [Electronica 24: The Rise of AI-Powered Robotics at Fideltronik and Beyond](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-09-electronica-24-the-rise-of-ai-powered-robotics-at-fideltronik-and-beyond) (EMS@C-LEVEL)
- [Ep 4- The Hardware Story of Ati Motors | Autonomous Robots for Material movement in Factories](https://hardwarepodcasts.com/podcast/the-hardware-story/2025-06-02-ep-4-the-hardware-story-of-ati-motors-autonomous-robots-for-material-movement-in) (The Hardware Story)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.