# The Economics of Creativity with David Nichols, CEO and Co-Founder of Loupe

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2022-07-12
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-07-12-the-economics-of-creativity-with-david-nichols-ceo-and-co-founder-of-loupe
- Listen: http://manufacturinghappyhour.com

## Summary

David Nichols, CEO and Co-Founder of Loupe, explains how his Portland-based automation company uses an 'economics of creativity' model to drive innovation. He details the strategic rebranding from 'Automation Resources Group' to Loupe to better reflect their culture and attract aligned clients. Nichols discusses the importance of making asymmetric bets on experimental projects, such as integrating web technologies into industrial HMIs and working with Boston Dynamics' Spot robot for Katy Perry's music video.

## Chapters

- [0:40](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-07-12-the-economics-of-creativity-with-david-nichols-ceo-and-co-founder-of-loupe#t=40) Introduction and Company Overview
- [6:20](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-07-12-the-economics-of-creativity-with-david-nichols-ceo-and-co-founder-of-loupe#t=380) Origin Story and Controls Engineering Background
- [9:24](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-07-12-the-economics-of-creativity-with-david-nichols-ceo-and-co-founder-of-loupe#t=564) Rebranding from Automation Resources Group to Loupe
- [18:51](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-07-12-the-economics-of-creativity-with-david-nichols-ceo-and-co-founder-of-loupe#t=1131) The Economics of Creativity and Asymmetric Bets
- [28:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-07-12-the-economics-of-creativity-with-david-nichols-ceo-and-co-founder-of-loupe#t=1719) Social Media Strategy and Viral Content
- [33:26](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-07-12-the-economics-of-creativity-with-david-nichols-ceo-and-co-founder-of-loupe#t=2006) Katy Perry Music Video and Career Advice

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Loupe (company)
- Automation Resources Group (company)
- Boston Dynamics (company)
- Spot (product)
- ABB (company)
- Lardo (company)
- Quake (product)
- Goldman Sachs (company)
- Tesla (company)
- Amazon (company)

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## Citing this page

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