# Cobots, Hollywood, and New Applications for Robotics with FANUC America's Jerry Perez

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2022-06-14
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per
- Listen: https://manufacturinghappyhour.com/96

## Summary

Jerry Perez, Executive Director of Global Accounts at FANUC America, discusses the shift in industrial robotics from automotive to non-automotive sectors like e-commerce, medical devices, and food service, driven by labor shortages and the pandemic. He explains the specific use cases for collaborative robots (cobots) in high-foot-traffic environments and highlights how advancements in vision and touch sensing are enabling new applications. The conversation also covers FANUC's educational initiatives to address the workforce gap and the role of pop culture in shaping public perception of robotics.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per#t=0) Introduction and Pronouncing FANUC
- [5:19](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per#t=319) Drivers of Non-Automotive Robotics Adoption
- [9:11](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per#t=551) Robotics in Food Service and Retail
- [13:51](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per#t=831) Safety and Sweet Spots for Cobots
- [17:46](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per#t=1066) Sensing Technology and New Applications
- [20:29](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per#t=1229) Quality, Cost, and Pop Culture Robots
- [28:52](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per#t=1732) Workforce Education and Industry Collaboration

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

large enterprises

## Mentioned

- FANUC America (company)
- IME West (other)
- A3 (other)
- MD&M (other)
- PlasTec (other)
- ATX (other)
- Meyer (company)
- First Robotics (other)
- I Robot (product)
- R2D2 (product)
- Ultron (product)

## Related episodes from other shows

- [Amplifiers of the workforce: The future of robots in manufacturing w/ Ryan Lillibridge](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-06-amplifiers-of-the-workforce-the-future-of-robots-in-manufacturing-w-ryan-lillibr) (The Manufacturing Executive)
- [Lowering the Barrier to Robot Deployment](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-09-27-lowering-the-barrier-to-robot-deployment) (The Manufacturing Executive)
- [Jeff Burnstein on robot sales growth; Softbank’s evolving robotics play](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-01-28-jeff-burnstein-on-robot-sales-growth-softbanks-evolving-robotics-play) (The Robot Report Podcast)
- [State of hiring in the robotics market with Jeff Chapman](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-08-03-state-of-hiring-in-the-robotics-market-with-jeff-chapman) (The Robot Report Podcast)
- [Driving the transformation of the robotics industry](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2024-08-16-driving-the-transformation-of-the-robotics-industry) (The Robot Report Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.