# Empowering Frontline Teams by Starting a Work Instruction Revolution with Willemijn Schneyder, CEO of SwipeGuide

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2022-06-07
- Length: 35m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem
- Listen: http://manufacturinghappyhour.com

## Summary

Willemijn Schneyder, CEO and founder of SwipeGuide, explains how her company’s cloud-based work instruction platform helps manufacturing firms like Heineken, PepsiCo, and ABB eliminate process variation by capturing frontline worker expertise. She details the product’s evolution from consumer user manuals to an industrial tool that democratizes content creation through QR codes and digital standards. Schneyder also discusses the strategic pivot to the manufacturing sector, leading a distributed global team, and her advocacy for inclusive leadership and diversity in tech.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem#t=0) Introduction and Guest Background
- [3:31](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem#t=211) SwipeGuide Product Overview and Origin Story
- [11:38](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem#t=698) Pivot from Consumer Manuals to Industrial Manufacturing
- [15:38](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem#t=938) Heineken Case Study: How SwipeGuide Works on the Factory Floor
- [21:52](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem#t=1312) Tangible and Intangible Benefits for Frontline Workers
- [25:04](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem#t=1504) Leading a Distributed Global Team
- [28:37](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem#t=1717) Inclusive Leadership and Diversity Advocacy
- [32:25](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem#t=1945) Future Vision and Conclusion

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- SwipeGuide (product)
- Heineken (company)
- PepsiCo (company)
- ABB (company)
- Coca-Cola (company)
- Lagunitas (product)
- In Den Uiver (other)

## Related episodes from other shows

- [Augmented Reality on the Manufacturing Shop Floor w/ Devin Bhushan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-17-augmented-reality-on-the-manufacturing-shop-floor-w-devin-bhushan) (The Manufacturing Executive)
- [From Blueprints to Automation: Revolutionizing Work Instructions w/ Fil Aronshtein](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-09-30-from-blueprints-to-automation-revolutionizing-work-instructions-w-fil-aronshtein) (The Manufacturing Executive)
- [EMS@C-LEVEL Season #2021 Episode #8 with Anna-Katrina Shedletsky, Instrumental](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-8-with-anna-katrina-shedletsky-instrumental) (EMS@C-LEVEL)
- [Starting Small With AI and Emerging Manufacturing Technology w/ Jarred Knecht](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-30-starting-small-with-ai-and-emerging-manufacturing-technology-w-jarred-knecht) (The Manufacturing Executive)
- [The Brightest Generation: New Leadership in Manufacturing w/ Paul Brauss](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-16-the-brightest-generation-new-leadership-in-manufacturing-w-paul-brauss) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-07-empowering-frontline-teams-by-starting-a-work-instruction-revolution-with-willem. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.