# The Indirect ROI of an Amazing Customer Experience with Mark Rosenzweig of 3dx Scenic

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2022-04-26
- Length: 43m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-26-the-indirect-roi-of-an-amazing-customer-experience-with-mark-rosenzweig-of-3dx-s
- Listen: http://manufacturinghappyhour.com

## Summary

Mark Rosenzweig, Senior Account Executive at 3dx Scenic, a custom scenic fabrication company in Cincinnati, discusses the intersection of manufacturing and theme park guest experiences. He explains how 3dx uses technologies like 7-axis Kuka robots for cutting foam and composite shops for fiberglassing to create character scapes and signage for parks like Sesame Place San Diego. Rosenzweig details the concept of 'indirect ROI' in theming versus the calculated ROI of photo ops, and addresses workforce challenges in attracting talent to mid-sized cities like Cincinnati and Baltimore.

## Chapters

- [0:40](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-26-the-indirect-roi-of-an-amazing-customer-experience-with-mark-rosenzweig-of-3dx-s#t=40) Introduction and 3dx Scenic Overview
- [8:21](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-26-the-indirect-roi-of-an-amazing-customer-experience-with-mark-rosenzweig-of-3dx-s#t=501) Robotics and Fabrication Processes
- [12:10](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-26-the-indirect-roi-of-an-amazing-customer-experience-with-mark-rosenzweig-of-3dx-s#t=730) Indirect ROI and Themed Entertainment
- [15:57](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-26-the-indirect-roi-of-an-amazing-customer-experience-with-mark-rosenzweig-of-3dx-s#t=957) Budgeting, Transparency, and Value Engineering
- [22:06](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-26-the-indirect-roi-of-an-amazing-customer-experience-with-mark-rosenzweig-of-3dx-s#t=1326) Workforce Challenges and Location Strategy
- [27:36](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-26-the-indirect-roi-of-an-amazing-customer-experience-with-mark-rosenzweig-of-3dx-s#t=1656) Future of Theme Parks and Guest Experience

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- 3dx Scenic (company)
- Kuka (tool)
- Rhinegeist Brewery (company)
- Sesame Place San Diego (product)
- Universal Orlando Resort (product)
- Alton Towers (product)
- Blackpool Pleasure Beach (product)
- Six Flags (company)
- Cedar Fair (company)
- Proctor and Gamble (company)
- Centas (company)
- L!VE Technologies (company)
- A3 (company)
- Rhino (tool)
- AutoCAD (tool)

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- [Connecting Physical and Digital Worlds Through Trade Shows](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows) (The Manufacturing Executive)
- [87: We Should Probably Cut This](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this) (Thoroughly Considered)
- [484: No One Sees Your Underwear…](https://hardwarepodcasts.com/podcast/making-it/2025-05-23-484-no-one-sees-your-underwear) (Making It)
- [248. Xometry’s Oscar Lovera & How AI Is Rebuilding Manufacturing](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2026-07-14-248-xometrys-oscar-lovera-how-ai-is-rebuilding-manufacturing) (The Next Byte Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-26-the-indirect-roi-of-an-amazing-customer-experience-with-mark-rosenzweig-of-3dx-s. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.