# Selling Your Company and Creating the ‘Netflix of Manufacturing’ with Darrin Mitchell

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2022-01-11
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch
- Listen: http://manufacturinghappyhour.com

## Summary

Darrin Mitchell, CEO of Mitchell Industries and CMO of Manufacturing Masters, recounts his 20-year tenure as CEO of Trout River Industries, a manufacturer of heavy-haul highway trailers. He explains how he differentiated his small company from large Ohio-based competitors by focusing on innovation, such as conveyor-equipped trailers, and by turning competitors into partners through licensing and supply agreements. After selling Trout River Industries, Mitchell created Manufacturing Masters, an on-demand video platform featuring 81 industry experts, to help other manufacturers solve specific operational problems.

## Chapters

- [0:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch#t=42) Introduction: Darrin Mitchell and Trout River Industries
- [5:21](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch#t=321) Occupying Customer Mind Space with Mobile Video and Sensors
- [8:10](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch#t=490) Trout River Industries: Heavy Haul Trailers and Innovation
- [10:36](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch#t=636) Collaborating with Competitors Instead of Fighting Them
- [16:17](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch#t=977) Focusing on High-Margin Products and Cash Flow
- [20:30](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch#t=1230) The Emotional and Financial Process of Selling the Business
- [29:46](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch#t=1786) Creating Manufacturing Masters: The Netflix of Manufacturing
- [35:03](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch#t=2103) The Importance of Strategic Health in Manufacturing

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

established companies, early-stage companies

## Mentioned

- Trout River Industries (company)
- Mitchell Industries (company)
- Manufacturing Masters (product)
- A3 (company)
- The Boring Company (company)
- YouTube (other)

## Related episodes from other shows

- [S6E38 Wally Waldron | How to Successfully Exit A Manufacturing or Industrial Services Business](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-09-19-s6e38-wally-waldron-how-to-successfully-exit-a-manufacturing-or-industrial-servi) (Being an Engineer)
- [How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan) (The Manufacturing Executive)
- [E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson) (The Manufacturing Executive)
- [Advice Line with Katlin Smith of Simple Mills](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-23-advice-line-with-katlin-smith-of-simple-mills) (How I Built This)
- [Demystifying the Buying and Selling of a Manufacturing Business w/ Mike Payne](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-02-25-demystifying-the-buying-and-selling-of-a-manufacturing-business-w-mike-payne) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.