# Industry 4.0 Trends and Data That Actually Matters with Jeff Winter

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2021-12-14
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-12-14-industry-4-0-trends-and-data-that-actually-matters-with-jeff-winter
- Listen: https://manufacturinghappyhour.com/73

## Summary

Jeff Winter, an Industry Executive for Manufacturing at Microsoft, discusses the critical gaps in data management and the cultural barriers to digital transformation. He highlights that data generation has outpaced storage capacity, with 64 zettabytes created in 2020 against limited global storage, and notes that 80% of enterprise data is now unstructured. Winter argues that most digital transformation initiatives fail because companies focus on technology rather than investing in the right company culture and clear business objectives.

## Chapters

- [0:48](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-12-14-industry-4-0-trends-and-data-that-actually-matters-with-jeff-winter#t=48) Introduction: Jeff Winter and Empire Burgers & Brew
- [5:05](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-12-14-industry-4-0-trends-and-data-that-actually-matters-with-jeff-winter#t=305) The Data Storage Gap: 64 Zettabytes vs. Supply
- [9:50](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-12-14-industry-4-0-trends-and-data-that-actually-matters-with-jeff-winter#t=590) Structured, Unstructured, and Synthetic Data Trends
- [14:15](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-12-14-industry-4-0-trends-and-data-that-actually-matters-with-jeff-winter#t=855) The Rise of Data Analysts and Data Roles
- [20:22](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-12-14-industry-4-0-trends-and-data-that-actually-matters-with-jeff-winter#t=1222) IoT Use Cases, Adoption Rates, and Success Metrics
- [28:48](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-12-14-industry-4-0-trends-and-data-that-actually-matters-with-jeff-winter#t=1728) Why Digital Transformation Initiatives Fail
- [37:02](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-12-14-industry-4-0-trends-and-data-that-actually-matters-with-jeff-winter#t=2222) John Chambers' Prediction on Business Failure

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

large enterprises

## Mentioned

- Microsoft (company)
- ISA (company)
- Purdue University (company)
- Empire Burgers & Brew (product)
- Statista (other)
- IoT Analytics (company)
- PTC (company)
- Boston Consulting Group (company)
- Cisco (company)

## Related episodes from other shows

- [Start With the Problem, Not the Technology w/ Jonathon Hensley](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-06-start-with-the-problem-not-the-technology-w-jonathon-hensley) (The Manufacturing Executive)
- [Roadblocks of IoT Adoption | INLIGN's Rachel Richter & Russ Shumaker](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-22-roadblocks-of-iot-adoption-inligns-rachel-richter-russ-shumaker) (IoT For All Podcast)
- [How to Effectively Handle the Digital Transformation Journey | Sean Parham, Corporate VP of Product Management, ABB Ability](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora) (IoT For All Podcast)
- [The Six Golden Rules of Digital Transformation Success | Ericsson's Warren Chaisatien](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-06-07-the-six-golden-rules-of-digital-transformation-success-ericssons-warren-chaisati) (IoT For All Podcast)
- [The Biggest Obstacles to Adoption in Commercial IoT | Software AG's Jonathan Weiss](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss) (IoT For All Podcast)

## Citing this page

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