Hardware Podcasts

The Oral History of the Retro Encabulator with Mike Kraft

Manufacturing Happy Hour · 19 Oct 2021 · 35m

What this episode covers

Mike Kraft, the voice talent behind the viral 'Retro Encabulator' spoof, recounts the video's origin from a 1944 technical joke and his career transition from trades to industrial voice acting for companies like Allen-Bradley and Rockwell Automation. He discusses the evolution of industrial communication, noting the decline of the 'announcer style' in favor of authentic subject matter experts, and shares advice on handling rejection in the acting industry. Kraft also reveals details about his past as the 'Silver Man' spokesperson and his current focus on voiceover work.

Most relevant to

established companies

Topics

Mentioned

Companies
Rockwell Automation, Allen-Bradley, Great Lakes Brewing Company, Lowe's
Products
Retro Encabulator, Silver Man

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