# Leveraging Data to Reimagine the Product Design Process with Instrumental CEO Anna-Katrina Shedletsky

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2021-08-31
- Length: 45m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an
- Listen: http://manufacturinghappyhour.com

## Summary

Anna-Katrina Shedletsky, CEO and co-founder of Instrumental, explains how her platform uses AI and aggregated product data to optimize manufacturing and reduce waste. Drawing from her experience leading product design teams at Apple, including the high-risk Apple Watch program, she details how Instrumental helps companies close feedback loops in development and production. She highlights specific use cases, such as using unsupervised learning to correlate visual inspection data with functional test failures, to improve yield and accelerate time-to-market. Additionally, Shedletsky discusses her Women in STEM Mentorship Program and Instrumental's recent recognition on the Inc. 5000 list.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an#t=0) Introduction: Anna-Katrina Shedletsky and Instrumental
- [4:35](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an#t=275) The Problem: Manufacturing Waste and Scrap
- [9:43](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an#t=583) Apple Watch Experience: High-Risk Design and Complexity
- [13:10](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an#t=790) From Science Fairs to Entrepreneurship: Lessons from Apple
- [19:31](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an#t=1171) How Instrumental Works: Data Aggregation and AI
- [26:32](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an#t=1592) AI Applications: Unsupervised Discovery and Correlation
- [31:14](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an#t=1874) Measurable Results: Development vs. Production Value
- [37:06](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an#t=2226) Women in STEM Mentorship Program and Inc. 5000

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Instrumental (company)
- Apple (company)
- Apple Watch (product)
- Bain and Company (company)
- Gelatio (other)
- Women in STEM Mentorship Program (other)
- Inc. 5000 (other)

## Related episodes from other shows

- [AI's Role in Manufacturing Efficiency and NPI Success with Instrumental CEO Anna-Katrina Shedletsky](https://hardwarepodcasts.com/podcast/ems-c-level/2024-05-23-ais-role-in-manufacturing-efficiency-and-npi-success-with-instrumental-ceo-anna) (EMS@C-LEVEL)
- [EMS@C-LEVEL Season #2021 Episode #8 with Anna-Katrina Shedletsky, Instrumental](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-8-with-anna-katrina-shedletsky-instrumental) (EMS@C-LEVEL)
- [How Quality and Innovation Roles are Changing in Data-Rich Manufacturing Environments w/ Daniel First](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-14-how-quality-and-innovation-roles-are-changing-in-data-rich-manufacturing-environ) (The Manufacturing Executive)
- [Electronica 24: Peter Gutschi on How AI is Shaping the Future of Manufacturing](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-19-electronica-24-peter-gutschi-on-how-ai-is-shaping-the-future-of-manufacturing) (EMS@C-LEVEL)
- [Empowering Workers and Improving Workflow Through Video Data](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-06-07-empowering-workers-and-improving-workflow-through-video-data) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-31-leveraging-data-to-reimagine-the-product-design-process-with-instrumental-ceo-an. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.