# What the 2021 NBA Champion Milwaukee Bucks can teach us about marketing and leadership

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2021-07-27
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead
- Listen: http://manufacturinghappyhour.com

## Summary

Richie Burke, founder of Go Get It Marketing & Media, joins host Chris Luecke to analyze the 2021 NBA Championship run of the Milwaukee Bucks, extracting leadership and marketing lessons for business leaders. They discuss the organization's holistic branding strategy, which combined a modern visual rebrand with deep community engagement and a commitment to on-court excellence, transforming a historically mediocre franchise into a city-wide phenomenon. The conversation highlights specific leadership traits demonstrated by players like Giannis Antetokounmpo and coaches like Monty Williams, focusing on humility, resilience, and the importance of staying committed to a strong environment rather than chasing external validation.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead#t=0) Introduction: Manufacturing Happy Hour and Episode Context
- [3:35](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead#t=215) The Bucks' Championship Momentum and Key Playoff Moments
- [7:13](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead#t=433) Holistic Branding: Rebrand, Community, and Product Excellence
- [15:34](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead#t=934) Leadership Lesson 1: Humility, Present Focus, and Resilience
- [25:32](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead#t=1532) Leadership Lesson 2: Class, Grace, and Monty Williams' Sportsmanship
- [30:52](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead#t=1852) Leadership Lesson 3: Stepping Up and Team Depth Beyond Stars
- [34:22](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead#t=2062) Leadership Lesson 4: Staying the Course and Not Leaving a Good Party
- [40:05](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-07-27-what-the-2021-nba-champion-milwaukee-bucks-can-teach-us-about-marketing-and-lead#t=2405) Milwaukee's City Rebrand and Future Economic Impact

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies

## Mentioned

- Milwaukee Bucks (other)
- Go Get It Marketing & Media (company)
- Phoenix Suns (other)
- Brooklyn Nets (other)

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- [Rooting for the Home Team with Paul Freedman and Bryan Carmel](https://hardwarepodcasts.com/podcast/oxide-and-friends/2026-05-27-rooting-for-the-home-team-with-paul-freedman-and-bryan-carmel) (Oxide and Friends)
- [Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-06-24-live-from-the-hibt-summit-cynt-marshall-chieh-huang-and-sadie-lincoln-on-leaders) (How I Built This)
- [Advice Line with Michelle Wahler of Beyond Yoga](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-17-advice-line-with-michelle-wahler-of-beyond-yoga) (How I Built This)
- [How I Built Resilience: Live with Sadie Lincoln](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln) (How I Built This)

## Citing this page

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