# BONUS: 4 LinkedIn Tips for Manufacturers

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2021-04-20
- Length: 20m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers
- Listen: http://manufacturinghappyhour.com

## Summary

Chris Lueck, host of Manufacturing Happy Hour, provides four strategic tips for manufacturers to leverage LinkedIn beyond simple sales outreach. He emphasizes shifting from a self-centered to a customer-centric approach by sharing content that educates, celebrates, or entertains, rather than just posting product updates. Lueck advises using tools like LinkedIn Sales Navigator to connect with prospects by offering genuine compliments rather than immediate pitches, and stresses that timely, reactive content is more valuable than polished perfection. The episode highlights specific examples, including industrial automation memes and a rapid response to a water plant cybersecurity incident, to illustrate effective engagement tactics.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers#t=0) Introduction: Chris Lueck and the Purpose of the Episode
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers#t=39) Tip 1: Connecting with Existing Clients and Network
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers#t=39) Tip 2: Sharing Worthwhile Content (Educate, Celebrate, Entertain)
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers#t=39) Tip 3: Using Sales Navigator and Flattering Prospects
- [0:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers#t=39) Tip 4: Prioritizing Timely Content Over Perfection

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Rockwell automation (company)
- Gorilla 76 (company)
- Joe Sullivan (other)
- The Manufacturing Executive (other)
- LinkedIn Sales Navigator (tool)
- out of controls (other)

## Related episodes from other shows

- [How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall) (The Manufacturing Executive)
- [Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke) (The Manufacturing Executive)
- [A Conversation with the Manufacturing Millennial w/ Jacob Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-03-a-conversation-with-the-manufacturing-millennial-w-jacob-hall) (The Manufacturing Executive)
- [Building a Manufacturing Community Online w/ Sam Gupta](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta) (The Manufacturing Executive)
- [How Online Communities Can Foster Growth](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-10-11-how-online-communities-can-foster-growth) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.