# Using Content to Create a Digital Twin of Your Sales Team with Winbound's Greg Mischio

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2021-03-09
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi
- Listen: http://manufacturinghappyhour.com

## Summary

Greg Mischio, founder of the marketing agency Winbound, explains his concept of using content as a 'digital twin' of a sales team to reach customers who spend 70% of their buying process online. He outlines a strategy for B2B industrial companies to build trust through informational, relational, and testimonial content, citing Delta Mod Tech as a client example. Mischio emphasizes that referrals and emotional connection are key metrics for success, advising small marketing teams to focus on their core strengths.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=0) Introduction and Beer Talk
- [4:45](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=285) The Digital Twin Concept
- [6:43](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=403) Winbound's Origin and Recession Survival
- [11:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=702) Common Content Marketing Mistakes
- [14:47](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=887) The Power of Written Content
- [20:10](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=1210) Building the Digital Twin Strategy
- [28:02](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=1682) Case Study: Delta Mod Tech
- [31:17](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=1877) Referrals as a Success Metric
- [34:15](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi#t=2055) Advice for Small Marketing Teams

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Winbound (company)
- Delta Mod Tech (company)
- Vintage Brewing Company (company)
- ALT Brew (company)
- Café Hollander (company)

## Related episodes from other shows

- [Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke) (The Manufacturing Executive)
- [Fill Your Sales Funnel in 2021 w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-01-12-fill-your-sales-funnel-in-2021-w-joe-sullivan) (The Manufacturing Executive)
- [Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-09-01-be-careful-with-the-internet-how-b2b-inbound-marketing-exploded-w-brian-signorel) (The Manufacturing Executive)
- [The 7 Core Elements of an Industrial Marketing Strategy w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-08-11-the-7-core-elements-of-an-industrial-marketing-strategy-w-joe-sullivan) (The Manufacturing Executive)
- [Timeless Sales Principals and Fundamentals w/ Mike Weinberg](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-13-timeless-sales-principals-and-fundamentals-w-mike-weinberg) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.