# Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2021-02-23
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi
- Listen: http://manufacturinghappyhour.com

## Summary

Jake Hall, Business Development Manager at Feyen Zylstra and creator of the personal brand 'The Manufacturing Millennial,' explains how he uses LinkedIn to highlight modern manufacturing processes and attract younger talent to the industry. He discusses the critical need to replace an aging workforce with millennials and skilled tradespeople, emphasizing that companies must shift from selling data sheets to solving problems through engaging content. Hall shares his strategy for building a personal brand by condensing long technical videos into 60-second clips and networking aggressively on LinkedIn to create long-term professional relationships.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi#t=0) Introduction and The Manufacturing Millennial Brand
- [5:30](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi#t=330) Origin Story and Content Strategy
- [12:39](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi#t=759) Why Manufacturers Lag in Digital Marketing
- [17:08](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi#t=1028) LinkedIn Networking and Relationship Building
- [24:44](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi#t=1484) Addressing the Aging Workforce and Skilled Trades
- [30:12](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi#t=1812) Stop Selling, Start Solving: Marketing Philosophy
- [36:01](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi#t=2161) Balancing Day Job with Personal Brand and Future Plans

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Feyen Zylstra (company)
- Rockwell Automation (company)
- Siemens (company)
- Banner Engineering (company)
- Titan of CNC (other)
- Steamchain (company)

## Related episodes from other shows

- [A Conversation with the Manufacturing Millennial w/ Jacob Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-03-a-conversation-with-the-manufacturing-millennial-w-jacob-hall) (The Manufacturing Executive)
- [How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall) (The Manufacturing Executive)
- [Connecting Physical and Digital Worlds Through Trade Shows](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows) (The Manufacturing Executive)
- [The Real Reason Manufacturers Are Missing with Gen Z w/ Jacob Sanchez](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-05-the-real-reason-manufacturers-are-missing-with-gen-z-w-jacob-sanchez) (The Manufacturing Executive)
- [Perspectives on Finding and Keeping Manufacturing Talent w/ Jon Franko](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-09-03-perspectives-on-finding-and-keeping-manufacturing-talent-w-jon-franko) (The Manufacturing Executive)

## Citing this page

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