# From eCommerce to Side Hustles with GenAlpha President & COO Kristina Harrington

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2021-01-05
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington
- Listen: http://manufacturinghappyhour.com/34

## Summary

Kristina Harrington, President and COO of GenAlpha, discusses the company's Equip platform, a B2B e-commerce solution for industrial equipment manufacturers, distributors, and dealers. She explains how the platform leverages existing engineering data, 2D/3D models, and analytics to help manufacturers overcome the common objection that their data isn't ready for online sales. Harrington also shares insights from her career at Bucyrus and Caterpillar, emphasizing the importance of listening and data-driven decision-making, before detailing her agricultural side hustle, Two Girls and a Farm.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=0) Introduction: Kristina Harrington and GenAlpha
- [4:50](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=290) The Urgency of B2B E-commerce Adoption
- [9:15](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=555) International Experience at Bucyrus and Caterpillar
- [16:05](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=965) Leveraging Finance and ERP Systems for Growth
- [19:01](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=1141) Lessons from the Bucyrus-Caterpillar Acquisition
- [22:50](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=1370) Founding GenAlpha and the Equip Platform
- [30:47](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=1847) How Equip Simplifies Parts Search and Ordering
- [39:55](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=2395) Analytics: Turning Search Data into Revenue
- [44:21](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington#t=2661) Two Girls and a Farm: Side Hustle and Lessons

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- GenAlpha (company)
- Equip (product)
- Bucyrus (company)
- Caterpillar (company)
- Kodak (company)
- McMaster-Carr (company)
- Steamchain (company)
- Two Girls and a Farm (product)

## Related episodes from other shows

- [Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-23-removing-buyer-friction-with-a-digital-commerce-environment-w-kris-harrington) (The Manufacturing Executive)
- [E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson) (The Manufacturing Executive)
- [The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar) (The Manufacturing Executive)
- [123: Selling A Hardware Product on B2B Platforms](https://hardwarepodcasts.com/podcast/product-startup/2022-04-20-123-selling-a-hardware-product-on-b2b-platforms) (Product Startup)
- [Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-05-leveraging-ecommerce-for-manufacturings-digital-immigrants-w-curt-anderson) (The Manufacturing Executive)

## Citing this page

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