# How to Turn Your Brand's Podcast into a Content Goldmine

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2020-11-24
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine
- Listen: http://manufacturinghappyhour.com/30

## Summary

Chris Luecke, host of Manufacturing Happy Hour, explains how brands can turn podcasts into a content goldmine by repurposing long-form audio into multi-channel assets. He argues that niche podcasts with 500-1,000 listeners are valuable if they engage the right audience, and demonstrates how to multiply reach by 10x-40x using video clips, audiograms, blog posts, and social media quotes. Luecke recommends specific tools like Subtitle, WAVVE, Rev, and Canva to execute this strategy, while warning against treating podcasting as a 'check-the-box' activity or quitting too early.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine#t=0) Introduction: Chris Luecke on Podcasting Strategy
- [0:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine#t=42) Sponsor Read: Steam Chain and Machine as a Service
- [0:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine#t=42) Common Challenges: Quitting Early and Check-the-Box Mentality
- [0:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine#t=42) Why Podcasting is More Than Just Audio
- [0:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine#t=42) Creating Repurpose-Ready Content and Interview Prep
- [0:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine#t=42) Tactics: Video, Audiograms, and Blog Posts
- [0:42](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine#t=42) Social Media Assets and Community Building

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Rev (tool)
- Subtitle (tool)
- WAVVE (tool)
- Canva (tool)
- Jordan Harbinger Show (product)
- Slim's (other)

## Related episodes from other shows

- [Breaking the Stigma on Podcasting w/ James Carbary](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-02-breaking-the-stigma-on-podcasting-w-james-carbary) (The Manufacturing Executive)
- [100 Weeks of Podcasting: The Business Impact](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact) (The Manufacturing Executive)
- [Distribution and Repurposing: Two Overlooked Keys to Content Marketing w/ Justin Simon](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s) (The Manufacturing Executive)
- [The Business Impact of 250 Consecutive Weeks of Podcasting w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-04-01-the-business-impact-of-250-consecutive-weeks-of-podcasting-w-joe-sullivan) (The Manufacturing Executive)
- [The Intersection of Engineering and Content Marketing](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.