# Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2020-09-11
- Length: 1h 05m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep
- Listen: http://manufacturinghappyhour.com/gamechangers

## Summary

Hosted by Ben Baker, a panel of B2B marketing experts including Alison DeFord of Felt Marketing, Ray Ziganto of Lenari International, Mark Mitchell of Wizard Strategy, Mark Roberts of OTB Solutions, and Chris Luecke of Rockwell Automation, discusses the shift from tactical to strategic marketing. The group debunks the myth that B2B marketing differs from B2C, emphasizing that human-to-human connection and storytelling drive decisions. They argue that manufacturers must move beyond trade shows and brochures to embrace digital channels, SEO, and authentic social media engagement to capture the 70% of the buying journey that occurs before sales contact. Key advice includes conducting value proposition audits, humanizing brands through employee stories, and ensuring leadership actively engages with customers to understand their evolving needs.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep#t=0) Introduction: Sales & Marketing Game Changers Panel
- [3:06](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep#t=186) Panelist Introductions: Felt Marketing, Lenari International, Wizard Strategy, OTB Solutions, Rockwell Automation
- [9:52](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep#t=592) Debunking Marketing Misconceptions: Tactics vs. Strategy and Measurability
- [14:52](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep#t=892) The Human Element: B2B is Human-to-Human and Storytelling
- [23:03](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep#t=1383) Post-Crisis Marketing: Digital Shift, Social Media, and Adaptation
- [32:23](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep#t=1943) Ownership of Voice: Marketing vs. Sales and Value Proposition Audits
- [42:24](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep#t=2544) Emotional Marketing: Storytelling, Emotion vs. Features, and Scaling
- [52:54](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep#t=3174) Growth Advice: Digital Investment, Customer Engagement, and Action-Oriented Content

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Felt Marketing (company)
- Lenari International (company)
- Wizard Strategy (company)
- OTB Solutions (company)
- Rockwell Automation (company)
- Your Brand Marketing (company)
- MFG out loud (product)
- Manufacturing Happy Hour (product)

## Related episodes from other shows

- [5 Ways Manufacturers Can Level Up Their Marketing w/ Allison DeFord](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-30-5-ways-manufacturers-can-level-up-their-marketing-w-allison-deford) (The Manufacturing Executive)
- [Beyond What's in Our Brains: Introducing The Manufacturing Executive Show w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-06-23-beyond-whats-in-our-brains-introducing-the-manufacturing-executive-show-w-joe-su) (The Manufacturing Executive)
- [Stop Giving Away Engineering and Consulting Services for Free w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-14-stop-giving-away-engineering-and-consulting-services-for-free-w-joe-sullivan) (The Manufacturing Executive)
- [8 Ways to Make it Easy for Your Buyers to Buy w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-09-28-8-ways-to-make-it-easy-for-your-buyers-to-buy-w-joe-sullivan) (The Manufacturing Executive)
- [5 Strategic Manufacturing Marketing Plays for 2026 w/ Peyton Warren](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.