# BONUS: Publishing & Promoting Strategies for Marketing to a Technical Audience

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2020-09-04
- Length: 15m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-04-bonus-publishing-promoting-strategies-for-marketing-to-a-technical-audience
- Listen: http://manufacturinghappyhour.com/25

## Summary

Wendy Covey, founder and CEO of TREW Marketing, joins host Chris Luecke to discuss tactical strategies for marketing to technical audiences. They cover the technical requirements for a company website, including responsiveness, security, and load times, as well as the necessity of integrated marketing automation and CRM platforms for measuring performance. The conversation also details inbound and outbound promotion channels, emphasizing LinkedIn, industry publications, and the strategic use of podcasts for content distribution.

## Chapters

- [0:38](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-04-bonus-publishing-promoting-strategies-for-marketing-to-a-technical-audience#t=38) Introduction and Website Infrastructure
- [2:34](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-04-bonus-publishing-promoting-strategies-for-marketing-to-a-technical-audience#t=154) Website Technical Requirements and UX
- [7:19](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-04-bonus-publishing-promoting-strategies-for-marketing-to-a-technical-audience#t=439) Marketing Automation and CRM Integration
- [9:02](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-04-bonus-publishing-promoting-strategies-for-marketing-to-a-technical-audience#t=542) Inbound Marketing and Nurture Workflows
- [10:24](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-04-bonus-publishing-promoting-strategies-for-marketing-to-a-technical-audience#t=624) Outbound Strategies and LinkedIn
- [12:26](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-04-bonus-publishing-promoting-strategies-for-marketing-to-a-technical-audience#t=746) Podcasting as a Content Strategy

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- TREW Marketing (company)
- Content Marketing Engineered (product)
- WordPress (tool)
- HubSpot (tool)
- Squarespace (tool)
- LinkedIn (other)
- YouTube (other)

## Related episodes from other shows

- [How technical professionals influence purchase decisions](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-07-12-how-technical-professionals-influence-purchase-decisions) (The Manufacturing Executive)
- [Why Manufacturing Marketing Is Different and The Event to Support Your Team w/ Wendy Covey](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-10-06-why-manufacturing-marketing-is-different-and-the-event-to-support-your-team-w-we) (The Manufacturing Executive)
- [When Engineering and Marketing are in Sync w/ Adam Beck and Jeffrey Abell](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell) (The Manufacturing Executive)
- [The Intersection of Engineering and Content Marketing](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing) (The Manufacturing Executive)
- [Why Engineering Knowledge Should Drive Marketing Messaging w/ Adam Kimmel](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-04-bonus-publishing-promoting-strategies-for-marketing-to-a-technical-audience. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.