# End-to-End Digital Transformation with Bob Murphy and Scott Feldmann

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2020-07-14
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann
- Listen: http://manufacturinghappyhour.com/21

## Summary

Bob Murphy, Senior VP of Connected Enterprise Consulting at Rockwell Automation, and Scott Feldmann from Accenture’s Industry X.0 team discuss Rockwell’s enterprise-wide digital transformation. They detail how consolidating 26 plants into 18 and standardizing on FactoryTalk ProductionCenter enabled a global MES implementation, creating a 'digital thread' across the supply chain and product lifecycle. The guests emphasize that successful transformation requires aligning technology with redesigned processes and cultural shifts, moving from proof-of-concept to scalable proof-of-value.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann#t=0) Introduction: Bob Murphy and Scott Feldmann on Digital Transformation
- [6:34](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann#t=394) The Three Pillars: Technology, Process, and People
- [9:32](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann#t=572) Rockwell's Journey: Consolidating 26 Plants and Standardizing MES
- [18:06](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann#t=1086) Extending the Digital Thread: Supply Chain and Product Lifecycle
- [25:58](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann#t=1558) Q&A: Balancing Top-Down Governance with Bottom-Up Ideation
- [29:52](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann#t=1792) Q&A: Investment Scale and Incremental Proof of Value
- [34:41](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann#t=2081) Q&A: Overcoming Fear of Change and 'Not Invented Here' Syndrome

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

large enterprises

## Mentioned

- Rockwell Automation (company)
- Accenture (company)
- FactoryTalk ProductionCenter (product)
- PTC (company)

## Related episodes from other shows

- [How to Effectively Handle the Digital Transformation Journey | Sean Parham, Corporate VP of Product Management, ABB Ability](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora) (IoT For All Podcast)
- [Modernizing the Traditional Manufacturing Facility w/ Chris Stevens](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-08-20-modernizing-the-traditional-manufacturing-facility-w-chris-stevens) (The Manufacturing Executive)
- [Building a Digital Backbone for Your Manufacturing Business w/ Paul Van Metre](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-16-building-a-digital-backbone-for-your-manufacturing-business-w-paul-van-metre) (The Manufacturing Executive)
- [Digitalization and Additive Manufacturing with Shane Fox](https://hardwarepodcasts.com/podcast/additive-snack/2021-03-16-digitalization-and-additive-manufacturing-with-shane-fox) (Additive Snack)
- [Roadblocks of IoT Adoption | INLIGN's Rachel Richter & Russ Shumaker](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-22-roadblocks-of-iot-adoption-inligns-rachel-richter-russ-shumaker) (IoT For All Podcast)

## Citing this page

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