# B2B Marketing Lessons from a B2C Company with Corey Smale

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2020-06-23
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-23-b2b-marketing-lessons-from-a-b2c-company-with-corey-smale
- Listen: http://manufacturinghappyhour.com/19

## Summary

Corey Smale, Brand Manager for Stag Beer at Pabst Brewing Company, explains how he rebranded the 169-year-old regional beer by focusing on authentic community connections and user-generated content. He details the strategic shift from traditional advertising to leveraging local culture, distributors, and passionate customers to drive sales growth after years of decline. Smale also shares his career journey from opening a donut shop and restaurant to leading a major brand, emphasizing the need for marketers to align creative 'dope ideas' with hard business metrics.

## Chapters

- [0:48](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-23-b2b-marketing-lessons-from-a-b2c-company-with-corey-smale#t=48) Introduction and Stag Beer History
- [6:58](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-23-b2b-marketing-lessons-from-a-b2c-company-with-corey-smale#t=418) Rebranding Strategy and Community Relationships
- [19:01](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-23-b2b-marketing-lessons-from-a-b2c-company-with-corey-smale#t=1141) User-Generated Content and the 'Stag Portraits' Campaign
- [24:53](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-23-b2b-marketing-lessons-from-a-b2c-company-with-corey-smale#t=1493) Authenticity, Culture, and B2B Marketing Lessons
- [31:47](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-23-b2b-marketing-lessons-from-a-b2c-company-with-corey-smale#t=1907) Corey Smale's Career Journey and Business Metrics

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Stag Beer (product)
- Pabst Brewing Company (company)
- Apple (company)
- Nike (company)
- Zappos (company)
- Geico (company)
- Burger King (company)
- Hulu (company)
- Netflix (company)
- PBR (product)
- Good Fortune (product)
- Strange Donuts (product)
- Super Giant World (product)
- Pubcast Worldwide (product)

## Related episodes from other shows

- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [020: Creating Memorable Customer Experiences with Matt Ruedlinger of Triple R Marketing](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar) (Product Startup)
- [Samuel Adams: Jim Koch (2017)](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-07-24-samuel-adams-jim-koch-2017) (How I Built This)
- [Advice Line with Jim Koch of Boston Beer Company](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-08-advice-line-with-jim-koch-of-boston-beer-company) (How I Built This)
- [Brewing creativity with Jim Koch of Boston Beer Company](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-25-brewing-creativity-with-jim-koch-of-boston-beer-company) (How I Built This)

## Citing this page

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