# BONUS: Q&A with Chuck Swoboda & Chris Luecke | Discussing Innovation as a Mindset

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2020-03-31
- Length: 17m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-03-31-bonus-q-a-with-chuck-swoboda-chris-luecke-discussing-innovation-as-a-mindset
- Listen: http://manufacturinghappyhour.com

## Summary

Chuck Swoboda, former CEO of Cree and Milwaukee Brewing Company, and Chris Luecke discuss innovation as a mindset in a Q&A session recorded at MKE Brewing. They address how to overcome the fear of creating content, how to pitch non-monetizable ideas by focusing on organizational benefits rather than features, and how junior employees can drive 'micro-innovations' within large corporations. The conversation emphasizes reframing engineering feedback to align with management's context and the importance of executive support for disruptive change.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-03-31-bonus-q-a-with-chuck-swoboda-chris-luecke-discussing-innovation-as-a-mindset#t=0) Introduction and Audience Q&A Setup
- [2:27](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-03-31-bonus-q-a-with-chuck-swoboda-chris-luecke-discussing-innovation-as-a-mindset#t=147) Advice on Creating Video Content and Overcoming Fear
- [6:44](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-03-31-bonus-q-a-with-chuck-swoboda-chris-luecke-discussing-innovation-as-a-mindset#t=404) Pitching Non-Monetizable Ideas by Focusing on Benefits
- [9:01](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-03-31-bonus-q-a-with-chuck-swoboda-chris-luecke-discussing-innovation-as-a-mindset#t=541) Driving Innovation and Micro-Innovations in Large Companies
- [14:33](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-03-31-bonus-q-a-with-chuck-swoboda-chris-luecke-discussing-innovation-as-a-mindset#t=873) Reframing Engineering Feedback for Management

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies, large enterprises

## Mentioned

- Cree (company)
- Milwaukee Brewing Company (company)
- MKE Brewing (company)
- Pre-Ink (company)
- Innovators on Tap (product)
- Cisco (company)
- Hewlett Packard (company)
- Marquette (company)

## Related episodes from other shows

- [Live From HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-07-22-live-from-hibt-summit-payal-kadakia-tristan-walker-and-perry-chen-on-innovation) (How I Built This)
- [S6E27 Stephen Hinch | Lessons from HP & Disruptive Innovations](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-07-04-s6e27-stephen-hinch-lessons-from-hp-disruptive-innovations) (Being an Engineer)
- [Brewing creativity with Jim Koch of Boston Beer Company](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-25-brewing-creativity-with-jim-koch-of-boston-beer-company) (How I Built This)
- [Creating Manufacturing Environments Where Engineers Can Thrive w/ Josh Tarbutton](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-02-creating-manufacturing-environments-where-engineers-can-thrive-w-josh-tarbutton) (The Manufacturing Executive)
- [509: Swarmed by Engineers](https://hardwarepodcasts.com/podcast/embedded-fm/2025-09-05-509-swarmed-by-engineers) (Embedded.fm)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-03-31-bonus-q-a-with-chuck-swoboda-chris-luecke-discussing-innovation-as-a-mindset. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.