# How to Engage the Modern Customer Using Social Media

- Show: [Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour)
- Published: 2019-12-23
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media
- Listen: http://manufacturinghappyhour.com

## Summary

Chris Luecke, host of Manufacturing Happy Hour, explains how manufacturing leaders can use social media to build brand authority and generate leads. He details six specific tactics, ranging from contributing to LinkedIn industry groups to creating smartphone videos and hosting live events. Luecke shares his personal journey of starting the show with an iPhone and selfie stick, which led to high-quality leads and connections with industry figures like Rockwell Automation CEO Blake Moret.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media#t=0) Introduction and Episode Overview
- [0:41](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media#t=41) Overcoming Content Creation Excuses
- [0:41](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media#t=41) Beginner Tactics: Contributing and Sharing Work
- [10:07](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media#t=607) Backstory: Starting Manufacturing Happy Hour
- [13:17](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media#t=797) Intermediate Tactics: Smartphone Video and Conversation Starters
- [13:17](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media#t=797) Advanced Tactics: Online Communities and Live Events
- [13:17](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media#t=797) Summary and Call to Action

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- LinkedIn (other)
- Rockwell Automation (company)
- Blake Moret (other)
- Derek Stickle (other)
- Canva (tool)

## Related episodes from other shows

- [Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke) (The Manufacturing Executive)
- [Building a Manufacturing Community Online w/ Sam Gupta](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta) (The Manufacturing Executive)
- [How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall) (The Manufacturing Executive)
- [Go Where Your Audience Is (Which May Be TikTok) w/ Todd Clouser](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-18-go-where-your-audience-is-which-may-be-tiktok-w-todd-clouser) (The Manufacturing Executive)
- [A Conversation with the Manufacturing Millennial w/ Jacob Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-03-a-conversation-with-the-manufacturing-millennial-w-jacob-hall) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Manufacturing Happy Hour.