Roadblocks of IoT Adoption | INLIGN's Rachel Richter & Russ Shumaker
Rachel Richter and Russ Shumaker, co-founders of INLIGN, discuss why digital transformation and IoT initiatives often fail despite technological advancements. They argue that the primary roadblock is a lack of organizational alignment between strategy, people, and technology, rather than technical execution. The guests highlight 'silent killers' such as insufficient touchpoints between leadership and ground staff, and the failure to address user adoption through empathy and trust. They emphasize that successful IoT requires meeting specific business needs and ensuring that the 'informed' and 'empowered' are connected through actionable feedback loops.