# 439: The Right Side Of The Grass

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2024-04-26
- Length: 1h 20m
- Page: https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/439-the-right-side-of-the-grass

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the challenges of scaling their maker businesses, focusing on the tension between creative freedom and the need for effective YouTube marketing. They explore the difficulty of optimizing titles and thumbnails, the myth of 'coasting' financially, and the importance of adapting to changing audience tastes and personal growth. The conversation also touches on specific projects like Diresta's wooden bucket and printing press, Clagett's shop clean room, and Picciuto's new CNC plasma cutter.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=1) Introduction and Gratitude
- [4:28](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=268) Shop Updates and New Equipment
- [13:31](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=811) Diresta's Wooden Bucket and Blacksmithing
- [22:19](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=1339) Printing Presses and the 'Ghost House'
- [28:36](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=1716) Clagett's Clean Room and Video Production Struggles
- [35:30](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=2130) The Title and Thumbnail Dilemma
- [39:12](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=2352) Relatability and Analytics
- [48:33](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=2913) Coasting vs. Sustainability
- [50:35](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=3035) Separation of Concerns and Seasons
- [1:00:48](https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass#t=3648) Long-Term Goals and Patreon Support

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)

## Most relevant to

companies scaling up

## Mentioned

- Vander Cook Press (product)
- Washington hand press (product)
- Stepcraft (product)
- SheetCam (tool)
- Eastwood (company)
- Popular Science (company)
- Cornelius Quiring (other)
- Bo Miles (other)
- Woodworkers Guild of America (company)
- Double H Boots (company)

## Related episodes from other shows

- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [STL354: Go and Do the Thing](https://hardwarepodcasts.com/podcast/shop-talk-live/2025-11-14-stl354-go-and-do-the-thing) (Shop Talk Live)
- [ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-29-icymi-hibt-lab-the-sorry-girls-kelsey-macdermaid-and-becky-wright) (How I Built This)
- [YouTube Creator and Cookbook Author: Rosanna Pansino](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-22-youtube-creator-and-cookbook-author-rosanna-pansino) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2024-04-26-439-the-right-side-of-the-grass. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.