# 405: What If We Put Sunglasses On It?

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2023-07-21
- Length: 1h 21m
- Page: https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/405-what-if-we-put-sunglasses-on-it

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the challenges of promoting physical products and content in a saturated digital landscape. They debate the efficacy of social media versus email lists, the importance of low-friction payment options like PayPal, and the difficulty of transitioning from sponsorships to direct fan support via Patreon. The conversation also covers specific product ideas, such as laser-etched yardsticks and replaceable screen tracks, while reflecting on the 'undeniable' nature of quality content.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it#t=0) Introduction: Yardsticks and Lost Leaders
- [5:29](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it#t=329) Product Updates: Video Wall, Pool Table, and Porch
- [16:08](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it#t=968) Promotion Strategy: Lost Leaders and Premiums
- [26:35](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it#t=1595) Marketing Tactics: Instagram, Email, and PayPal
- [41:22](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it#t=2482) Audience Growth: Patreon, Viral Content, and Core Fans
- [51:35](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it#t=3095) Content Philosophy: Substance vs. Sensationalism
- [1:09:49](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it#t=4189) Recommendations and Event Announcement

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)

## Most relevant to

companies scaling up

## Mentioned

- TotalBoat (company)
- Lincoln Electric (company)
- Black Billiards (company)
- Screen Tight (product)
- Veritasium (other)
- Fretless (product)
- Posey (other)
- Patreon (other)
- PayPal (other)
- Venmo (other)

## Related episodes from other shows

- [9: Asking for Money](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money) (Thoroughly Considered)
- [59: I’ve Always Wanted to Do a Bleep](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep) (Thoroughly Considered)
- [BONUS: Your Cat's Not Part of the Band](https://hardwarepodcasts.com/podcast/embedded-fm/2021-06-18-bonus-your-cats-not-part-of-the-band) (Embedded.fm)
- [31: Retweeting Praise](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise) (Thoroughly Considered)
- [Advice Line with Jack Conte of Patreon](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-16-advice-line-with-jack-conte-of-patreon) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.