# 399: There’s Gotta Be Someone in Toledo That Likes You

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2023-06-05
- Length: 1h 02m
- Page: https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/399-theres-gotta-be-someone-in-toledo-that-likes-you

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss their current projects, including Diresta's walnut and steel pool table, Clagett's 1953 John Deere bulldozer restoration, and Picciuto's shop tour and glass lid videos. The hosts analyze YouTube analytics, audience demographics, and the tension between creating art for personal satisfaction versus catering to viewer expectations and algorithmic performance. They debate strategies for finding and engaging specific interest groups, such as combining woodworking with tech or nostalgia, while sharing personal anecdotes about audience reach and creative challenges.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you#t=0) Introduction: Pollen, Trucks, and Car Color Preferences
- [5:33](https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you#t=333) Project Updates: Pool Table, Dozer, and Shop Tour
- [14:04](https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you#t=844) Shop Tour Video and Storytelling Challenges
- [20:23](https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you#t=1223) Art vs. Audience: The Creative Process
- [29:06](https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you#t=1746) Analytics, Reframing, and Targeting Interest Groups
- [36:48](https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you#t=2208) Casey Neistat, Mr. Beast, and Analytics Control
- [45:37](https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you#t=2737) Defining Ideal Audiences and Community
- [53:05](https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you#t=3185) Patreon Shoutouts and Weekly Picks

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- John Deere (company)
- Libby Glass (company)
- Woodpeckers (company)
- Craig Instruments (company)
- Fay and Egan (company)
- Harbor Freight (company)
- Tractor Supply (company)
- Colin and Samir (other)
- Rick Ruben (other)
- Keith Rucker (other)

## Related episodes from other shows

- [STL354: Go and Do the Thing](https://hardwarepodcasts.com/podcast/shop-talk-live/2025-11-14-stl354-go-and-do-the-thing) (Shop Talk Live)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [STL 76: The Drunken Woodworker](https://hardwarepodcasts.com/podcast/shop-talk-live/2015-01-16-stl-76-the-drunken-woodworker) (Shop Talk Live)
- [Theater, MMA, and Starting a Manufacturing Web Series with Eddie Saunders Jr. Of Flex Machine Tools](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-02-15-theater-mma-and-starting-a-manufacturing-web-series-with-eddie-saunders-jr-of-fl) (Manufacturing Happy Hour)
- [439: Ditches and Psychology](https://hardwarepodcasts.com/podcast/embedded-fm/2023-01-06-439-ditches-and-psychology) (Embedded.fm)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2023-06-05-399-theres-gotta-be-someone-in-toledo-that-likes-you. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.