# 385: How Do You “YouTube-ify” it?

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2023-01-27
- Length: 1h 14m
- Page: https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/385-how-do-you-youtube-ify-it

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss their current projects, including Diresta’s restoration of a Blue Point Brewery roving bar boat and a 1976 El Dorado, Clagett’s wooden lava lamp and Rebound game remake, and Picciuto’s work on a video game physical prop. The hosts analyze their YouTube strategies, focusing on the importance of thumbnails, click-through rates, and the concept of 'YouTubifying' content to prioritize storytelling over linear tutorials. They also share insights on project management, using digital tools like Airtable and physical cards to organize ideas, and reflect on the creative process and overcoming the fear of starting new builds.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it#t=1) Introduction: Podcast hiatus and personal updates
- [5:40](https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it#t=340) Jimmy Diresta: Blue Point Brewery boat and 1976 El Dorado
- [10:48](https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it#t=648) David Picciuto: Wooden lava lamp and Rebound game remake
- [16:15](https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it#t=975) Jimmy Diresta: Land Cruiser repair and machine shop delays
- [30:18](https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it#t=1818) Bob Clagett: Screen printing and video game prop development
- [39:37](https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it#t=2377) YouTube strategy: Thumbnails, algorithms, and 'YouTubifying'
- [53:16](https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it#t=3196) Project management: Airtable, physical cards, and idea organization
- [1:03:53](https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it#t=3833) Patreon shoutouts and recommendations: Andrew Klein, Working Hands, and 4000 Hours

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)

## Most relevant to

early-stage companies

## Mentioned

- Blue Point Brewery (company)
- Andrew Klein Twin Turbo bench vice (tool)
- Airtable (tool)
- Fusion (tool)
- Trello (tool)
- Working Hands Podcast (other)
- 4000 Hours To Build My Dream Car (other)

## Related episodes from other shows

- [Finishing Prototypes with Zack Freedman](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-07-19-finishing-prototypes-with-zack-freedman) (The Amp Hour)
- [STL354: Go and Do the Thing](https://hardwarepodcasts.com/podcast/shop-talk-live/2025-11-14-stl354-go-and-do-the-thing) (Shop Talk Live)
- [CrunchLabs: Mark Rober](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-15-crunchlabs-mark-rober) (How I Built This)
- [110 - Creative packaging tiktok video's with Jeb the Boxsmith](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith) (People of Packaging)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2023-01-27-385-how-do-you-youtube-ify-it. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.