# Episode 339: EGO

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2022-01-21
- Length: 1h 08m
- Page: https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-339-ego

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss recent projects, including Diresta's frozen pipe repairs and Clagett's work on a Walmart product line and a custom sign for Brian Kesinger. The hosts debate the business ethics of low-margin retail deals, with Clagett arguing that the experience of selling to Walmart is valuable even if profits are slim. They conclude with a philosophical discussion on ego, vulnerability, and the importance of taking calculated risks in creative and business endeavors.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego#t=1) Introduction: Jimmy Diresta's Frozen Pipes and Homeowner Advice
- [4:33](https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego#t=273) David Picciuto's Shop Break and Maintenance Issues
- [10:41](https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego#t=641) Bob Clagett's Sign Project and CNC vs. Laser Discussion
- [16:06](https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego#t=966) Rotisserie Build and Plasma Cutter Technical Advice
- [29:43](https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego#t=1783) Diresta's Anvil Base and Walmart Product Launch
- [36:55](https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego#t=2215) Ethical Dilemmas and Pricing Strategy for Retail
- [40:25](https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego#t=2425) Ego, Vulnerability, and Taking Business Gambles
- [55:22](https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego#t=3322) Managing Reaction to Criticism and Community Feedback

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- SharkBite (product)
- Home Depot (company)
- Brian Kesinger (other)
- Starrett (company)
- Walmart (company)
- Colin and Samir (other)
- MKBHD (other)
- Jocko (other)

## Related episodes from other shows

- [Advice Line with Daymond John of FUBU](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu) (How I Built This)
- [Vecordious Vacation Variorum](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-02-14-vecordious-vacation-variorum) (The Amp Hour)
- [Advice Line with Joe Kudla of Vuori](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-07-25-advice-line-with-joe-kudla-of-vuori) (How I Built This)
- [55: So Long, Neat Ice Kit](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-10-30-55-so-long-neat-ice-kit) (Thoroughly Considered)
- [111: With Great Power](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-01-111-with-great-power) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2022-01-21-episode-339-ego. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.