# 299: I’m coming to see you, Elizabeth!

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2021-03-19
- Length: 1h 05m
- Page: https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/299-im-coming-to-see-you-elizabeth

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the business of maker content, focusing on the tension between 'exposure' and actual revenue. Bob Clagett details his work creating large epoxy resin stained-glass art and his strategy for protecting content, while David Picciuto shares his experience building a mobile workshop trailer using walnut plywood due to rising material costs. The hosts debate the value of giving away content to networks, with Bob advocating for paid licensing and Jimmy highlighting the calculated risks of projects like a custom stool for Shaquille O'Neal.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=1) Introduction and Health Updates
- [5:20](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=320) Bob Clagett's Epoxy Resin Stained Glass Project
- [13:20](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=800) David Picciuto's Mobile Workshop and Material Costs
- [19:15](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=1155) Jimmy Diresta's Kitchen Cabinet Content Strategy
- [28:16](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=1696) The Business of Exposure vs. Licensing
- [37:15](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=2235) Calculated Risks: The Shaquille O'Neal Stool
- [47:00](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=2820) Corporate Contracts and TV Production Realities
- [58:00](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=3480) Content Protection and Brand Control
- [1:01:45](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth#t=3705) Community Recommendations and Patreon

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)

## Most relevant to

early-stage companies

## Mentioned

- Rockler (company)
- JSK (other)
- Fireball Tools (company)
- Bourbon Moth Woodworking (company)

## Related episodes from other shows

- [STL354: Go and Do the Thing](https://hardwarepodcasts.com/podcast/shop-talk-live/2025-11-14-stl354-go-and-do-the-thing) (Shop Talk Live)
- [96: How Much Could a Banana Cost?](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-03-09-96-how-much-could-a-banana-cost) (Thoroughly Considered)
- [14: Hot](https://hardwarepodcasts.com/podcast/embedded-fm/2013-08-15-14-hot) (Embedded.fm)
- [Theater, MMA, and Starting a Manufacturing Web Series with Eddie Saunders Jr. Of Flex Machine Tools](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-02-15-theater-mma-and-starting-a-manufacturing-web-series-with-eddie-saunders-jr-of-fl) (Manufacturing Happy Hour)
- [STL250: Catching up with Ed Pirnik](https://hardwarepodcasts.com/podcast/shop-talk-live/2021-09-24-stl250-catching-up-with-ed-pirnik) (Shop Talk Live)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.