# 277: Phase 2, set it on fire.

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2020-09-18
- Length: 1h 05m
- Page: https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/277-phase-2-set-it-on-fire

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the evolving landscape of maker build videos, emphasizing that personality, pacing, and unique angles are more critical than expensive equipment. Bob Clagett details his current projects, including a Sam Maloof-inspired walnut chair and a collaboration with the U.S. Navy, while David Picciuto shares his work on picture frames and a bass guitar video. The hosts debate the sustainability of 'gimmick' videos versus authentic storytelling, concluding that finding one's specific 'vibe' and unfair advantage is key to long-term success in a crowded creator economy.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire#t=0) Introduction: Jocko Kickstarter and Project Updates
- [1:03](https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire#t=63) Bob Clagett: Sam Maloof Chair and Navy Collaboration
- [11:17](https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire#t=677) David Picciuto: Picture Frames and Bass Guitar Video
- [16:08](https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire#t=968) What Makes a Good Build Video: Storytelling and Pacing
- [26:01](https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire#t=1561) Gimmicks vs. Authenticity and Audience Growth
- [33:01](https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire#t=1981) Finding Your Unfair Advantage and Personality
- [41:44](https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire#t=2504) Equipment, Archives, and Creative Evolution
- [51:33](https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire#t=3093) Maker Fairs, Travel, and Community Energy

## Topics

- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Fabrication & craft](https://hardwarepodcasts.com/topic/fabrication-and-craft)

## Most relevant to

early-stage companies

## Mentioned

- Jocko (other)
- Sam Maloof (other)
- Rockler (company)
- U.S. Navy (company)
- Reverend Guitars (company)
- Railhammer (product)
- King Mechanical (other)
- Nandi Bushell (other)
- The Social Dilemma (other)
- Casey Neistat (other)
- Smarter Every Day (other)
- Evan and Caitlin (other)
- Taylor (other)

## Related episodes from other shows

- [STL354: Go and Do the Thing](https://hardwarepodcasts.com/podcast/shop-talk-live/2025-11-14-stl354-go-and-do-the-thing) (Shop Talk Live)
- [Finishing Prototypes with Zack Freedman](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-07-19-finishing-prototypes-with-zack-freedman) (The Amp Hour)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [STL250: Catching up with Ed Pirnik](https://hardwarepodcasts.com/podcast/shop-talk-live/2021-09-24-stl250-catching-up-with-ed-pirnik) (Shop Talk Live)
- [Theater, MMA, and Starting a Manufacturing Web Series with Eddie Saunders Jr. Of Flex Machine Tools](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-02-15-theater-mma-and-starting-a-manufacturing-web-series-with-eddie-saunders-jr-of-fl) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2020-09-18-277-phase-2-set-it-on-fire. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.