# Episode 226: Living up to the hype?

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2019-08-30
- Length: 1h 02m
- Page: https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-226-living-up-to-the-hype

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the pressure of 'living up to the hype' when working with major brands like Carhartt and Guinness, and the personal discomfort of self-promotion. They share details about specific projects, including Diresta's collaboration bars, Clagett's walnut toolbox and barn doors, and Bob's cat-proof toilet paper holder, while debating the balance between complex 'epic' builds and simpler, attainable projects. The conversation extends to advice for new content creators, emphasizing authenticity, the importance of personality in video, and strategies for managing audience expectations without burning out.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=1) Introduction: Office Lockout and Childhood Snooping
- [3:48](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=228) Project Updates: Diresta's Carhartt/Guinness Bars and Clagett's Walnut Toolbox
- [11:07](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=667) Shop Space Management: The Planer, CNC, and Curating Tools
- [17:39](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=1059) Filming Ask This Old House: Welding with Tom Silva
- [22:42](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=1362) Barn Door Engineering: Diagonal Bracing and Steel Frames
- [30:03](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=1803) Living Up to the Hype: Diresta's Carhartt/Guinness Collaboration Anxiety
- [36:04](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=2164) Content Strategy: Balancing Epic Builds with Simple Projects
- [43:13](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=2593) Advice for New Creators: Personality, Audience, and Passion
- [49:18](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=2958) Marketing Yourself: Discomfort with Self-Promotion and Branding
- [56:03](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype#t=3363) Sponsor Reads and Picks: Westinghouse, Parts & Restoration, Peter McKinnon

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)

## Most relevant to

early-stage companies

## Mentioned

- Carhartt (company)
- Guinness (company)
- Ask This Old House (product)
- Tom Silva (other)
- Red Camera (tool)
- Peter McKinnon (other)
- Parts & Restoration (other)
- Westinghouse (company)

## Related episodes from other shows

- [Mythical: Rhett and Link](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-08-mythical-rhett-and-link) (How I Built This)
- [BONUS: Your Cat's Not Part of the Band](https://hardwarepodcasts.com/podcast/embedded-fm/2021-06-18-bonus-your-cats-not-part-of-the-band) (Embedded.fm)
- [31: Retweeting Praise](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise) (Thoroughly Considered)
- [111: With Great Power](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-01-111-with-great-power) (Thoroughly Considered)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.